Taylor Swift has made a name for herself in the entertainment industry. Her sonorous voice, unique songwriting skills, and chic fashion style have endeared her to fans.
Also sharing the spotlight with her other abilities is her love for leaving Easter Eggs for her fans. By Easter Eggs, it simply means the singer loves giving clues about her upcoming works.
Whether it’s a fresh single, a hot video, or any other tidbit about herself, she loves creating a kind of hype around it. To do this, she uses different concepts, including murals, Instagram posts, interviews, and many unobvious means.
Her quirky act has caused fans to immediately scrutinize all she does for any hidden message being passed across. Here are all the details about its origin and why she uses it.
How It All Started
For die-hard fans of Swift, her Easter Eggs have become something they anticipate now and then. However, it all started way back from her breakout eponymous album “Taylor Swift.”
The songstress appeared on Jimmy Fallon’s “The Tonight Show” and dropped all the tidbits about the origin of using Easter Eggs.
“It is a tradition that we started a very long time ago,” the “Blank Space” singer explained. “I think the first time that I started dropping sort of cryptic umm clues in my music what when I was — I was 14 and 15 putting together my first album.”
Since then, she became renowned for the act and enjoyed using it in her releases. Using this means, she has created several characters for herself over the years. For a while, she stopped but resumed at the start of a trying period in her life to ensure she could still connect with her fans.
Swift’s Reputation Era
Per NickiSwift, Swift reignited her habit of dropping Easter Eggs during her hiatus from public scenes in her reputation era.
She revealed that she enjoys communicating with Easter Eggs and that the most cryptic ones are the best of the bunch. Since her reputation era, she has dropped two new albums, three new music videos, and tons of hidden messages within the lyrics.
Her reputation era started on the backdrop of her controversy with the Kardashian family. Around July 2016, Swift felt intense hate from the public after Kim Kardashian, ex-wife of rapper Kanye West tagged her as a “snake” on social media. What happened next was a heavy backlash that adversely affected the superstar.
Swift immediately vanished from the public scene a few months after the unfortunate event. She stayed away for a long period, only communicating with her fans via Easter Eggs. Subsequently, she released a new album titled after the era in November 2017.
Swift Wanted Fans To Focus On Her Lyrics Alongside Her Sounds
For many fans of musicians, it is common for them to bop their heads to the sound of their favorites without really knowing the lyrics. Swift wanted something different and expected followers to read the lyrics of her song as they listened to the music.
“I wanted to do something that incentivized fans to read the lyrics because my lyrics are what I’m most proud of out of everything that I do, every aspect of my job,” Swift shared.
“So I wanted people to read the lyrics. And umm I — when I was a kid, I used to lead through CD booklets and just read the teeny, tiny print and obsess over it. And so I wanted to incentivize them.”
In her songs, she has used specific ways to encode the hidden messages, and her fans are always ready to take on a quest to point them out.
The Capital Letter Code
One of the methods Swift employed over the years to hide her message was manipulating the alphabets of her lyrics. While working on her “Taylor Swift” album, she used uppercase and lowercase letters to guide her fans to the hidden messages.
“So in my lyrics, you know, for my first several albums, I would have all lowercase lyrics except for capital letter, capital letter, capital letter, everyone once and a while,” the pop star explained.
“And if they circled the capital letter and wrote them down, it spelled out a secret code, a secret passage.”
After that time, she has used far more complicated methods to hide the messages in her Easter Eggs. Nevertheless, her fans are not one bit deterred by its complexity and still enjoy unraveling the mystery behind everyone she drops.