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With PicsArt, creators can add Hailee Steinfeld's new single 'I Love You's' to their own video edits - available in the US and for iOS only.

Hailee Steinfeld Partners With PicsArt For Fan-Produced Fun

By Alyssa McCraw

Hailee Steinfeld has something v special for you!

Yes, she's always got something up her sleeve, but this Wednesday morning is extra special: A rep from PicsArt exclusively tells The Blast that Hailee Steinfeld is partnering with the mobile giant/all-in-one photo and video editing app in promotion of her latest single "I Love You's," providing fans the opportunity to integrate a clip of her new song into their own creative edits using PicsArt's Video Editor.

Check out how it's done using this video tutorial!

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Hailee Steinfeld in a promotional shot for "I Love You's;" March 2020.
Hailee Steinfeld | Facebook

Steinfeld's "I Love You's" marks the second colloboration between Republic Records and PicsArt’s Video Editor - the first being the Jonas Brothers' "What A Man Gotta Do" earlier this year.

Steinfeld, who, in the first-person, refers to fans as "my loves," has made many-a-recent-cry for said "loves" to send her their quarantine creations. One group of Steinfans gave an "I love you" to "I Love You's" with an 8-minute tribute video - their efforts received a next-day retweet from Steinfeld herself, so there's really no telling what she'll do with what comes next.

PicsArt inspires visual storytellers by providing thousands of editing tools, filters, stickers, photo-enhancing brushes, and templates to make their social content pop. Now, the world’s largest creative platform of more than 150 million monthly active creators says, "with music integrated into our video editor, our community can tap into their inner-artist to create unique, short-form videos with thousands of assets at their disposal."

Speaking of unique - their partnership clearly comes during an unprecedented time.

As countless artists continue to shelve their forthcoming projects due to the coronavirus pandemic, Steinfeld has proven that she is simply not about that narrative. Her new release serves at the lead single of a two-part project - the first iteration of which is due out on May 1st.

LOS ANGELES, CA - NOVEMBER 19: (EDITORS NOTE: Image has been converted to black and white.) Hailee Steinfeld performs 'Let Me Go' onstage during the 2017 American Music Awards at Microsoft Theater on November 19, 2017 in Los Angeles, California.
Gettyimages | Chris Polk/AMA2017

“After going through a breakup," Steinfeld says, "I decided I needed time to focus on myself and heal without the distractions of another relationship. There’s something really empowering about deciding what’s best for you and putting yourself first. That’s what this record is about.”

If you're seeking inspiration for your personal PicsArt production, maybe you'll find it in the fact that Steinfeld made her directorial debut via the song's music video. Unsurprising, considering this multi-platinum artist is also an Oscar-nominated actress.

Hailee Steinfeld in a promotional shot for "I Love You's;" March 2020.
Hailee Steinfeld | Facebook

The star of Apple TV+'s "Dickinson" recently revealed that the original music video for "I Love You's" hit the cutting room floor. Little is known about the scrapped segment except that its scrapping brought about Steinfeld's new concept: "party of one."

The now-final, minimalist clip starts with Steinfeld standing in what she describes as "a confined space."

"It took some time but I eventually realized that even in a confined space, you can find yourself, you can learn to love yourself again."

Hailee Steinfeld wants you to add her new single "I Love You's" to your video edits using the PicsArt app, available in the U.S. on iOS with Android coming soon.

"You can give yourself the opportunity to heal. And that’s what this song and video mean to me."

Steinfeld also encourages that - to those who find themselves really going through it - "eventually the walls can come down, and everything will be ok."

Download the PicsArt app and start your storytelling journey by including Hailee Steinfeld's new song into your creative video edit. "I Love You's" will be available to all users from Wednesday, April 8th through Wednesday, April 15th, and exclusively for PicsArt Gold premium creators thereafter.

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