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Harry And Meghan Reveal Details Of Charitable Foundation, But Is It Bad Timing?

Gettyimages | Samir Hussein
By Sarah Veldman

While they haven't actually launched the foundation yet, as some news outlets have reported, Prince Harry and Meghan Markle have given details about it; more specifically, they've released the name.

Why they felt this was the time to reveal such trivial details is anyone's guess, but the timing has been panned by critics. Not only is the coronavirus wreaking havoc on the world, but the announcement came at the same time as it was revealed Prime Minister of the U.K, Boris Johnson, had been moved into intensive care.

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'The Telegraph' Found Out The Name 'Archewell' Had Been Trademarked


The timing is not only terrible, but it comes off as a way for the Sussexes to keep the attention and spotlight on themselves while the rest of the world has been preoccupied with more important matters.

While 'The Telegraph' found out that the non-royal duo had trademarked the name 'Archewell' in the United States last week, there was no reason for the couple to come out and say anything. However, they revealed they felt "compelled" to make the announcement.

The Sussexes claimed, "Like you, our focus is on supporting efforts to tackle the global Covid-19 pandemic but faced with this information coming to light, we felt compelled to share the story of how this came to be."

However, was it really neccessary to reveal such details? Even if 'The Telegraph' had found out the name?

The publication claims the Sussexes are"working on plans to run emotional support groups, a multi-media educational empire, and even launch a wellbeing website under a new non-profit organisation named Archewell."

Royal Commentators Blasted The Couple For Bad Timing


Harry and Meghan claim they want the organization “to do something of meaning, to do something that matters”.

It gives an insight into what we can expect from the couple in the future: more Instagram posts about "making a difference," and photo opportunities in the poorest of countries where they will talk about what a difficult life they lead.

Phil Dampier, author of 'Royally Suited: Harry and Meghan In Their Own Words,' blasted the couple, telling the MailOnline, '‘It’s appalling timing, I would say. It was the worst possible timing."

Was There Really A Need To Reveal Details About The Name?

Meghan and Harry walking to church on Christmas morning
Wikimedia |

He continued, "If I were Harry and Meghan I would have laid low until this situation (coronavirus) was over.People everywhere are really concerned with dealing with this and it does not look good, however good the cause is."

Dampier has a good point, in that there wasn't truly a pressing need for Harry and Meghan to make this announcement at the moment, whether the name of their foundation was revealed or not.

It would have been just as easy for them to lay low, continue planning behind the scenes, and make a big announcement when the time is appropriate.

The Atmosphere On Twitter Was Also Critical

Harry and Meghan in conversation during an engagement
Wikimedia |

The atmosphere on Twitter was one of annoyance, with one user writing, "I don't really think it was sensible timing to announce this while we're in the midst of a pandemic."

Another Twitter user wrote, "It just makes them appear more detached from reality and the struggles that the everyday person is going through."

The entire organization feels like one big 'vanity project,' as human rights lawyer David Haigh called it, and it feels as if the couple couldn't stand being knocked out of the spotlight for one moment.

It will be interesting to see what comes when they finally reveal the rest of the details of their projects, but if current criticism is anything to go by, the resentment from the British people and the rest of the world will be hard to shake.

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