Olivia Culpo did more than just flaunt her insane workout body this weekend. The 27-year-old model and “it” girl took to Instagram to influence for a good cause – the Best Buddies hoodies with “PLEASE STAY AT HOME” written on them were being promoted as the Rhode Island native encouraged fans to purchase from the non-profit supporting those with developmental disabilities. A COVID-19 tweak was, of course, apparent.
Merch on Instagram will shift when a stunning celebrity promotes it – likely the case as the “Sports Illustrated” model’s 4.7 million followers checked her stories on Sunday.
Olivia’s stories kicked off with her facing the camera as she stood outdoors and against a salmon-stone wall. The “Model Squad” star was flaunting her ultra-toned physique in an all-black look, seen rocking a skin-tight and metallic-finished pair of black leggings, plus a cropped matching hoodie.
“Hey guys, this is my virtual inclusion Best Buddies hoodie,” Olivia began.
“100% of the proceeds go to Best Buddies, so swipe up to support a great cause,” she continued, then blowing her followers a kiss.
Olivia’s mentions of Best Buddies buck the current trend amid celebrity Instagram donations and endorsements of charitable causes. Stars including rapper Cardi B, country singer Carrie Underwood, and model Ashley Graham have been joining forces to fight COVID-19, although Olivia has kept up the awareness of other causes. The model recently took to Instagram sharing photos of herself with a Down’s Syndrome individual and others with disabilities as she encouraged fans to purchased Best Buddies’ merch.
Olivia did, however, mention the global pandemic, saying:
“What we are currently facing could leave people with disabilities more isolated than ever before. This is why Best Buddies needs your support to keep individuals with disabilities engaged and connected to their communities in every way.”
Culpo may no longer be photographed out and about as she social distances, but one aspect of the star’s life has remained steady. The girlfriend to Christian McCaffrey continues to influence for fashion brands on her Instagram, having recently shared an ab-flashing selfie shouting out clothing brand Revolve.
“My quarantine outfit formula the last couple weeks: workout/legging set, oversized cardigan + slippers. Don’t let the bag fool you, I’m not going anywhere and neither should you ❤️? @revolve #revolvearoundthehouse,” Olivia captioned her shot.
Olivia’s Saturday Best Buddies post managed to attract the attention of a major celebrity face. Superstar singer Demi Lovato left Olivia a like, with the post also getting a reply from high-profile marketing executive Simon Huck as he left four heart emoji.
Olivia has continued to share her home life in recent weeks, having posted a goofy video of herself with sister Sophia – views for that post sit at over 831,000. The star seemingly naked and from under bedsheets also proved a hit.
Culpo’s Instagram is followed by celebrities including Hailey Bieber, Gigi Hadid, Madison Beer, and Dove Cameron.