Carrie Underwood knocked the competition sideways all over again on Thursday. The 37-year-old country superstar and “Find Your Path” author appeared in an Instagram share from her 2015-founded Calia by Carrie athleisurewear line – while a recent promo for the apparel saw the “Drinking Alone” singer slammed for flogging her merch amid the coronavirus pandemic, there were few complaints to this power shot.
Carrie is currently in quarantine on account of COVID-19, where she recently delivered a killer home garage workout with husband Mike Fisher. The digital space continues to sell her merch, though, with today’s image likely boosting sales.
The photo showed Carrie shot outdoors and backed by blurred greenery and a tree trunk. Seen standing and flaunting her mind-blowing post-baby body, the blonde was rocking a muscle-flaunting black tank showing off her sculpted arms, also delivering those rock-hard legs via a skin-tight and blue pair of leggings.
With scraped-back hair, a dark watch, and a sideways-looking expression that erred towards sheer determination, Carrie had done it again – 100% knocking the camera dead, that is.
A caption shared the brand’s hashtag.
“We support your decision to #ChooseYou — no matter where you are — because when you do, you’re better for it. #StayThePath.”
Replies came in quickly.
“This is so true!!!! YOU are important ?,” one fan wrote.
“So true!! Self-care isn’t selfish it’s necessary! I’m a better mom and wife when I work out which is how I #chooseyou,” another said.
“When will Calia be available in Canada?? ?” was another comment, with another simply saying:
“Carrie, you’re so beautiful.”
Fast-rising to be a power brand, Calia by Carrie was already the third best-selling label after Nike and Under Armor at Dick’s Sporting Goods back in 2016.
Feedback to the “American Idol” winner’s own social media proved mixed yesterday. Carrie had posted a photo of herself in her brand’s PowerSculpt leggings as she perused a rack of merch – being “productive” was mentioned as the blonde urged fans to stock up their carts.
A sarcastic reply took a giant swipe at Carrie, but it proved popular.
“This should say ‘being productive by making money advertising on Instagram during quarantine, while all you try to figure out how to afford your bills,'” the fan wrote.
Users had also suggested that Calia by Carrie donate a percentage of sales to the COVID-19 relief effort, something already seen from Kim Kardashian’s 2019-founded SKIMS brand.
Carrie’s own Instagram delivered a powerful message today (see below). The seven-time Grammy Award winner appeared in her home with 2010-married husband Mike Fisher, with the couple delivering a social distancing message.
As Mike pleaded that everyone “stay at home as much as possible” Carrie said:
“That’s right. Working together, we can stop the spread of COVID-19.”
“Do your part, stay apart,” the couple then said, jointly, with the NHL player adding: “God bless you guys.”
The video currently sits at over 1 million views. Celebrity likes came in from 31-year-old singer Jessie James Decker, plus Britney Spear’s little sister Jamie Lynn.