Kailyn Lowry‘s online grocery delivery post wasn’t even an hour old before bringing in the negative comments today – the “Teen Mom 2” star took to Instagram in promo mode for the Fetch Rewards scheme associated with retail giant Amazon, with an eye-catching photo showing a solidly-stocked kitchen with a mix of fruits, convenience snacks, and condiments including ketchup.
Kailyn comes with her fans, but amid the Pothead haircare founder’s 3.8-million-strong fanbase, there’s a crowd awaiting to rip the pregnant star apart – seemingly, for just about anything.
Kailyn’s photo showed her smiling as she posed inside her Delaware home. The kitchen setting showed counters neatly stacked with a show-off of foods – Little Bites, bread rolls, Chewy granola bars, and mega-pack Party Mix boxes were all seen, alongside healthy red grapes and bagged fruit, plus bottled apple juice (your call on the sugar front).
A caption gave a nod to the novel coronavirus as Kailyn mentioned being “stuck inside for a bit,” with the MTV face then plugging Fetch Rewards as “super easy to save on online purchases.” Kailyn abided by Instagram’s required #ad for the paid partnership.
Comments came in fast for this one. Early responses saw Kailyn given the thumbs-up by some, but others weren’t liking what they were seeing.
“All I see is sugar ?,” one user wrote.
“Just a bunch of junk,” another said.
“The most stereotypical American kid diet ?” was a more ambiguous response.
It looked like fans had anticipated backlash, though.
“Here comes the comments about the kind of snacks she has when we are all eating the same lol,” one user wrote.
“Why can I already feel the haters coming at you for this” echoed the thought.
COVID-19, now a global pandemic and seeing the U.S. worst-hit, also sees millions of Americans struggling to put food on the table. Unemployment has soared, shelves are empty, and quarantine situations are further testing the limits on families.
The situation was mentioned.
“We have to wait weeks at a time for any food delivery or pickup service,” one fan wrote.
“OMG IN U.K. WE CANT EVEN ORDER ONLINE NOW !!! I had no food at all today !!! My son popped and got me some things but shelves empty ??? I’m disabled and can’t stand or walk for long so I’m stuck I would DIE to get all this delivered So lucky ? you can get all this ?? Enjoy ? xxxx” another kindly wrote.
Pay on Instagram directly correlates with following – Kailyn is inching her way towards 4 million followers, having gone down the paid partnership route for her February 4 pregnancy announcement – Kailyn partnered up with motherhood and fertility app Peanut.
Vox broke down the potential figures, but we’ll stress these are just estimates.
“Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000. Some can even get $250,000 for a post!”
Kailyn did, however, receive plenty of likes for her most recent baby bump photo – the underwear selfie sits at 158,000 likes.