Kim Kardashian continues to promote her 2019-founded SKIMS line amid the coronavirus pandemic. The 39-year-old reality star and makeup mogul has already faced significant backlash for her recent string of Instagram posts promoting the shapewear and clothing brand – while SKIMS is now donating 20% of its proceeds to the COVID-19 relief effort via baby2baby, Kim’s 164 million Instagram have yet to give her an overwhelming seal of approval for the promos – at least during the global crisis.
A new post showing Kim rocking her shapewear landed on her Instagram on Sunday. Negative comments came in fast.
Kim’s latest photo showed her knocking the camera dead as she posed in a nude sculpting bra paired with high-waisted leggings – both are part of the Solutionwear restock landing tomorrow Monday. Kim wore a full face of makeup, she posed with her hands on her hips, and her caption encouraged fans to stock up their carts.
“Tomorrow shapewear is back! Designed to lift, sculpt, and enhance, these pieces are must-haves for smooth and seamless shaping. Shop the @SKIMS Solutionwear restock tomorrow, March 30 at 9AM PST / 12PM EST. Join the waitlist now at SKIMS.COM to receive early access to shop,” the star wrote.
“People are dying” has now become so common on the Calabasas-based star’s promos, they almost appear automated, pouring in as soon as updates go live.
Amid positive replies – Kim was sent countless heart and heart-eye emoji – the backlash was there.
“Do you not know what’s happening in the world right now. If not, it’s coronavirus!! Who has money right now to purchase your shapewear. How about you give some away for now until life becomes normal again,” a fan wrote.
“We’re not going anywhere, we don’t need shapewear, sis,” another said.
“You need to stop people r dying,” a third added, with a fourth writing:
“Yes bc during a pandemic the world needs shapewear.”
Kim’s younger sister Kylie Jenner appears to have succumbed to the pressure to donate – the 22-year-old billionaire recently made a $1 million donation towards medical masks. Meanwhile, Kim’s SKIMS brand confirmed its part in the battle against the virus last week, with Kim writing:
“As a mother, helping families in need during this time is especially important to me. @baby2baby is on the ground providing essentials to children and families impacted by COVID-19 and are working around the clock to get them diapers, blankets, hygiene products, school supplies and more.”
After announcing a restock, Kim added:
“And donating 20% of the drops profits to @Baby2baby’s COVID-19 Emergency Response Program to support their mission to provide basic essentials to children and families in need.”
Backlash towards the SKIMS announcement appeared more geared towards the absence of its founder opening her own wallet. Kim has an estimated net worth of $350 million.
“You have enough of your own money to donate? Are you at least matching every dollar spent?” a fan asked as Kim posed in profile earlier today as part of her batch promo.
“Kimberly are you srs. just open your purse,” another had written.
Celebrity donations have proven generous. Both Kelly Ripa and husband Mark Consuelos, plus Ryan Reynolds and wife Blake Lively have donated $1 million respectively, with singer Rihanna donating $5 million.
The U.S. death toll from COVID-19 currently sits at over 2,300. Alongside Kylie Cosmetics, SKIMS has halted production due to the pandemic.