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Kim Kardashian West and Kanye West

Could the Next Generation of KarJenners Threaten the Brand?

Gettyimages | Dimitrios Kambouris
By Ivy Pope

If there's one name that everyone in the world knows, it's the name 'Kardashian'. Even if you don't care about them or watch them, etc., you know that name. The KarJenner family has reached crazy levels of fame, wealth, and are extremely well-known due to the various brands the family promotes.

But fans? Fans love the family, but they're crazy about their children! The next generation is growing slowly, and currently Kris Jenner has ten grandkids. Kourtney Kardashian has three children (Mason, Penelope, Reign), Kim Kardashian West has four (North, Saint, Chicago and Psalm), Khloe Kardashian, Rob Kardashian and Kylie Jenner each have one child (True, Dream and Stormi, in order).

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Kim Kardashian
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The only member of the family who does not have children is Kendall Jenner, who is 24 years old, and a model. The next gen. is all ten and under, but they're definitely shaking up the family.

So one thing people wonder is why people are so committed, to the point of obsession, with the KarJenner family? It's due in part to their show Keeping Up with the Kardashians, which features "faux secrecy". The family remains pretty tight-lipped about just enough so that fans can speculate and start rumors, and then are later coerced into watching the show to find out the truth.

Kim Kardashian
Gettyimages | Rodin Eckenroth

It's definitely a shady move, but a wise one at that. After all if you keep people on their toes, constantly wondering what's next, they're going to keep coming back. One such storyline at the moment is "Are Kylie Jenner and Travis Scott back together?"

The brand does not function well without complete and total control. If information gets leaked too soon, such as Mason Disick leaking news about his mother, or when North West told her schoolmates she was going to have another sibling, it causes the family to scramble. After all, those are secrets.

Kim Kardashian
Gettyimages | David Livingston

When Mason leaked his mother's information, his Instagram was deleted under the fact he was not old enough to have an Instagram, but the secret was out, information leaked, nothing could be done. He also just moved on over to TikTok.

Fans cannot wait for the KarJenner children to grow up. After all, this trend is exciting. Kids keep dropping hints. "Lolll Kourtney has one that's biting people and another one spilling tea on social media. So ready for this next gen of Kardashians," wrote one person on Instagram. Fans speculate that the future of the Kardashians is that the children will continue to air secrets on social, and there are numerous jokes about making Mason sign an NDA to stay a member of the family.


Whether you like the family or not, you have to admit that it's pretty funny that their children are the ones spilling secrets and leaking family-only information. Gotta be something to laugh at in the future, right? Tell North West she leaked that she was having a new sibling, and ruined her mother's big reveal or forced it on earlier than anticipated, it's all just gonna be a funny story one day.

Hopefully the children don't ruin the brand too early, or at all.

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