Draya Michele has shown Instagram that designing swimwear is more than just diddling around. The “Basketball Wives LA” alum started her Mint Swim line with just $12,000 – by 2017, the brand was worth $1 million. With billionaire Kylie Jenner featuring Mint Swim as part of her “Kylie Skin Summer Trip” back in 2019, Draya’s brand is likely worth far more.
The 35-year-old model, reality star, and designer took to Instagram on Thursday to showcase her achievements – and yes, she seems to be literally owning the block.
Draya opted out of showing her own bikini body in this post – the February Bahamas trip that saw Draya party poolside with 23-year-old model and girlfriend to rapper Future more than showcases it, though.
Today’s post showed photos and a video of a street corner. A blue sky backdrop came complete with a giant Mint Swim billboard – anyone swiping right then saw a street corner, with the size of the billboard then taking on a new meaning as it was showcased below a strip of stores.
Swipe right below for the video.
Yesterday saw Draya trending on Twitter after she posted super-sexy videos of herself with soaking-wet hair and wearing electric blue lingerie from Rihanna’s Savage x Fenty line. The star does more than influence for other brands, though, with today’s post seeing Draya confirm that Mint Swim is a decade old.
“The summer of 2020 will be my 10th year in business,” Draya wrote, adding that she now “officially [owns] the corner.”
A hashtag of #youcanbeanything was then used.
Rapper Megan Thee Stallion also swooped into the comments section to congratulate Draya: “Boss,” she wrote.
It takes a certain something to make content engaging on Instagram. Draya seems to have the knack. The brunette took to Instagram this week amid the coronavirus pandemic – Draya is social distancing – with photos of the star on her knees and washing her floors with Lysol getting both a rubber glove finish, plus a sexy injection – Draya wrote that she was “living out” her “Brazzers fantasy.
Given that the post was a paid ad for Fashion Nova, it likely earned Draya some cash.
“I saved up $12,000 and I invested it completely into my company. I started with four styles of swimsuits and from there, things just grew via social media” she said.
“I can actually remember my last episode on TV,” she added.
“On Instagram, I had 2 million followers total. I’ve been off of TV for three-and-a-half years now, and I am at 6 million.”
Draya’s Instagram following has since shot up to 7.9 million.