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Michael Jackson's Estate Steps Up To Help During Global Pandemic

Unsplash | Frederick Tubiermont
By Shadress Denise

The King of Pop continues to be a beacon of generosity even after his death. Amid this global health crisis, the estate of Michael Jackson is stepping up to help those in need.

Today, the late entertainer’s estate announced that it is donating $300,000 to coronavirus response efforts to help three communities that have been severely impacted by the COVID-19 virus.

The three organizations the estate plans to help assist in areas like the arts and world hunger that the entertainer often spoke out about and held dear.

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Broadway Cares, Three Square Food Bank (a hunger-relief organization), and MusicCares will each receive a $100,000 donation. John McClain and John Branca, co-executors of the estate stated their decision to donate was led by seeing the increase in need across the world and from losing someone close to the virus.

“This virus strikes at the heart of the communities we are close to. We learned today that the legendary Manu Dibango [a key influence on Jackson’s hit ‘Wanna Be Startin’ Somethin’) passed away from the virus”

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The co-executors both expressed how they have seen thousands of performers, support staff and producers in the entertainment and theater industry suffer financially and physically due to the cancellations of events and shutdown of the Las Vegas strip and Broadway due to quarantine advisories.

For this reason, McClain and Branca decided to tap into the philanthropic spirit Jackson exuded his entire career.

“Michael’s spirit of generosity and helping others during his lifetime is legendary. These donations are inspired by him,” they concluded.

Gettyimages | Bruce Glikas

According to Variety, in New York, the Estate is answering the challenge made by more than 20 Broadway producers who are matching up to $1 million in donations, doubling the impact of contributions to Broadway Cares/Equity Fights AIDS’ COVID-19 Emergency Assistance Fund.

Jackson’s love for Broadway performances led to this decision to help this community.

“With every passing day that theaters remain dark, entertainment and performing arts professionals face unprecedented and immediate challenges,” said Tom Viola, executive director Broadway Cares/Equity Fights AIDS.

Gettyimages | Ethan Miller

The Recording Academy and MusiCares will support the music makers who Michael Jackson worked with and loved in a time where the industry is being challenged at every level from the virus.

Three Square Food Bank is one of the largest hunger-relief organizations in Southern Nevada. In Las Vegas, the Estate’s donation will provide 300,000 meals to the needy and help to maintain food bank’s supplies.

According to Michelle Beck, Chief Development Officer for the organization stated prior to the pandemic, "1 in 8 Southern Nevadans lived in a food-insecure household and that number will increase exponentially with the displacement of thousands of workers in our community."

The estate’s donation will help assist more families during this time and beyond.

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