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BMW Apologizes for Unsavory Tweet amid COVID-19 Pandemic

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By Ben Robinson III

Businesses are taking a huge hit during the current COVID-19 coronavirus pandemic and it's making everyone very anxious as to when it will all come to an end. Though we're technically in the beginning stages of our American journey with COVID-19 we still have to find ways to live our lives without allowing the heavy weight of social distancing to bring us down. One of the ways most Americans are beating the blues is by spending money online, yet even the way we shop has been greatly changed.

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It can be very scary when realizing COVID-19 mainly spreads through droplets expelled by a cough or a sneeze. So, does that mean if your delivery person has been exposed to the virus will they pass it along to you if the droplets are on your package? The New York Times reports;

Representatives of the big three package deliverers in the United States — U.P.S., FedEx and the Postal Service — insisted there is no need. “The C.D.C. has advised that there is a low risk of transmission on packages,” said Matthew O’Conner, a spokesman for U.P.S. FedEx, in a statement.

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“The guidance from the W.H.O. is that the likelihood of an infected person contaminating commercial goods is low, and the risk of catching the virus that causes COVID-19 from a package that has been moved, traveled, and exposed to different conditions and temperature is also low.

Another product that has been driven into the online buyers market by COVID-19 are automobiles, and some companies are capitalizing on the pandemic to make sales. However, that may not be the best thing to do. And if you need proof, just ask BMW, who is coming under fire for a tweet they used to sell one of their vehicles.

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In an attempt to capitalize on people being self quarantined at home Pop Culture reports BMW released a tweet to bolster sales for their luxurious i8 Coupe Ultimate Sophisto Edition by using the caption "Be a roadblock of the outbreak and make your own contribution to #FlattenTheCurve". This tweet did not go over well with consumers, who found BMW's advertisement tacky considering the nature of the times we live in now. And over on Twitter BMW was immediately slammed for their insensitivity.

Of course, after receiving the backlash, BMW recognized the error of their ways and released another tweet to apologize for using the pandemic as a marketing tool.

"We are sorry. Our last Tweet caused some irritation, and you were right in your criticism," the company wrote on the social media platform. "Our main intention these days is to share optimistic and helpful content to brighten up your days. We are all in this together. We can do better and we will."

Perhaps, after realizing people's dire need for staples like bread and toilet paper, BMW knew they had to apologize since luxury vehicles aren't on anybody's radar right now.

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