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Luxury Brand Louis Vuitton Steps Up Amid Health Pandemic

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By Shadress Denise

Though the coronavirus has brought out the ugly in some people, it has also managed to bring out the good will and compassion in others. It’s during times like this humanity shines the brightest. This holds true for luxury brand conglomerate Louis Vuitton (LVMH).

The fashion house that owns couture brands like Fendi, Christian Dior and its staple brand, Louis Vuitton has committed to repurposing its perfume production lines to assist in making more hand sanitizer to in response to the coronavirus outbreak.

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According to CBS News, representatives for the LVMH brand says it wants to help “tackle a nationwide shortage of anti-viral products in France. The company announced on Sunday it will aid in producing large quantities of hydroalcoholic gels and deliver them, free of charge to French health authorities for them to distribute.

The French-based perfume maker plans to convert most of its cosmetics factories into hand sanitizer producers while their distilleries in the U.S. are repurposing alcohol to make sanitizing solutions.

Unsplash | Christian Wiediger

The facilities are normally used to make perfumes for Christian Dior, Givenchy and Guerlain. LVMH anticipates it will make 12 tons of hand sanitizer within its first week to start. Since news of the outbreak was reported, many major retailers across the globe have struggled to keep items like hand sanitizers, disinfectant wipes, and toilet paper among other things on their shelves.

The decision was made out of worry that there will be a sanitizer shortage in France, the company said.

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"Given the risk of a shortage of hydroalcoholic gel in France, Bernard Arnault has instructed the LVMH Perfumes & Cosmetics business to prepare its production sites to manufacture substantial quantities of hydroalcoholic gel to be provided to public authorities," the company wrote in a statement.

According to The Guardian, The French government issued a decree limiting prices after reports some retailers were trying to make extra profit from would-be buyers, with a 100ml bottle now costing no more than three euros.

Unsplash | Jess @ Harper Sunday

As of now, Paris hospital officials state that have not yet ran out of the necessities needed to help combat further spread of the virus, however, it has put a strain on a lot of their supplies.

“I wish to thank LVMH for acting so quickly: they made us this offer on Saturday night at 9pm (2000 GMT), and confirmed it on Sunday,” Paris hospitals chief Martine Hirsch told AFP, via The Guardian.

Like the United States, fears of catching the new coronavirus have sparked a run on hand gel across France, causing a sudden shortage, while forcing many pharmacies and retailers to restrict clients to one small bottle per person.

The gel is set to be delivered starting on Monday.

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