Emily Ratajkowski‘s bikini body has yet to stop making a headline. The 28-year-old supermodel and Inamorata founder continues to prove the world’s best brand ambassador as she promotes her popular swim and underwear line – while the brunette isn’t guaranteed to appear on the brand’s social media, a recent video has seen the CEO model her own merch.
Emily recently made headlines for giving teen-friendly Tik Tok videos the thumbs-up. While the model’s latest video wasn’t exactly adult content, fans would likely agree that it wasn’t technically kiddy viewing material.
The post shared by Inamorata opened with a photo – a quick swipe to the right (seen below) also showed the model in video mode.
Emily was modeling The Las Olas in Leopard bikini – and this was a wild one. The super-tiny and string two-piece featuring a halterneck finish and barely-there briefs had its ante upped by criss-cross strings across the model’s impossibly-ripped midriff – Emily’s abs had fans telling her the muscles deserved an award earlier this year.
Emily’s killer cleavage, hips, and stomach were all on show. Check out the video by swiping right below.
Engagement on the Inamorata Instagram account is lower than on Emily’s own (she has over 25 million followers), but the brand has its fans.
Over 24,000 likes were left to the post, with fans appearing both keen to get their hands on the bathing suit and, well, super-keen on Emily herself.
“Oooh, hello there,” one fan wrote.
“Does it run small?” another asked, also adding: “The top or the bottom please?”
“I should buy one,” a third added.
Shifting swimwear doesn’t just happen. Then again, with Emily fronting this brand, the merch just flies off shelves.
Emily grew up in California, having mentioned the swimwear culture she was raised with during an Elle interview as the magazine profiled her rising brand.
“Swim has always been fun. I was always a girl who collected a million bathing suits, and I didn’t have a go-to swimwear company, and I didn’t have a go-to underwear company,” Emily said, adding:
“For me, that’s huge. You know, even just the basic slip dresses, those are harder to find than you would think. I don’t want it to be a brand where you’re like “Oh, wow. I got this one thing, and then they never made it again.” I want it to be the kind of thing where girls are like, “Oh, yeah. Inamorata, perfect. I can get that comfy cotton set.” You know?”
If anyone symbolizes the Insta-perfect vibe, it’s this sensation. Emily will go low-key and makeup-free on her social media, but her effortless beauty still ticks the boxes for the platform’s perceived celebrity perfection feel.
“What I always say to people is [my Instagram] is a curated version of a character. It’s not my real life. Hopefully, young people understand that. I really try to bring that home a little bit because it’s like, I’m basically making my own magazine so to speak,” Emily told Byrdie about social media versus reality.
For more from EmRata, check out her Instagram.