Gigi Hadid‘s bikini body is back on the ‘Gram – but not on her own account. The 24-year-old supermodel is among the high-profile celebrities joining forces with Kourtney Kardashian‘s Poosh lifestyle brand – the 2019-founded company that started out with female-geared blog posts and now retails its own products has been collaborating with faces including Emily Ratajkowski, Kaia Gerber, and Gigi’s older sister Bella Hadid.
A new photo posted to Poosh’s Instagram today showed Gigi. The message was a workout one, and the body on show was definitely providing motivation.
The photo showed Gigi shot from behind and standing on tip-toe as she struck a pose by floor-to-ceiling windows overlooking a pool and distant hills backing natural waters. The blonde had been photographed full-length as she flaunted her killer body in a tiny orange bikini with a cheeky thong finish.
Gigi’s ultra-long legs, slender waist, and super-peachy rear were all on show, with a tipped hat atop the model’s head adding a little something unusual as she posed with natural sunlight pouring across parts of her body.
A caption from Poosh invited fans to head over to the company website, also mentioning the model featured in the image.
“just in time for spring, we’re sharing our favorite 15-minute fat-burning routine. Link in bio for @shannonnadj’s moves.
pooshthemoves #pooshtheboundaries,” it read.
The image has appeared on Gigi’s social media, but the repost M.O. seems to be a regular one for Poosh. Just recently, Jennifer Lopez’s mind-blowing string bikini selfie was shared by Poosh as a part of a stomach-flattening tips post.
While the post was not a full-blown ad on Gigi’s account (nor even typical influencing), it’s fair to assume that this hard-hitting model didn’t offer the pic for free. Vox broke down what the potential earnings are, although these are only estimates.
“Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000. Some can even get $250,000 for a post! Especially if the content is on Youtube and the influencer is in the gaming industry.”
Kourtney’s brand reflects the 40-year-old star’s passion for healthy living and alternative therapies. Kourtney is known for her gluten-free philosophies, also having gone keto for the second time in 2019.
Poosh regularly delivers blog posts sharing Kourtney’s daily routines, also offering content on topics such as sugar cravings, achieving a healthy sex life, and workouts. More controversial has been the brand’s pricey vagina tightening, with backlash also manifesting as Poosh promoted vaginal cleansing last year – fans didn’t appreciate the brand not mentioning the anatomy by name.