Eminem’s “Godzilla” featuring the late Juice WRLD already a hit track on his most recent album, “Music to Be Murdered By,” but fans were on the edge of their seats after it was announced Em would be releasing a music video directed by Cole Bennett. The stylized video is jampacked with insane visuals, and delivers more of Eminem than ever before.
The video begins with Slim Shady, who has been sober for years, getting drunk from a bottle of Godzilla Whiskey, which he reveals turns him into a “monster.” From there, the music video spirals into Eminem slamming all sorts of alcohol, dodging floating knives and even puking up a pile of Legos.
While standing atop a mountain of his own albums, Eminem declares:
“And I got no plans to retire and I’m still the man you admire //
These chicks are spazzin’ out, I only get more handsome and flier”
After stuffing his own body into the trunk of a car, Eminem hastily tries to make his way across a parking lot before taking a brutal knockout punch from the Undisputed Heavyweight Champion, Mike Tyson.
“Em, is that you?! Tyson says after realizing who he hit. He tries to apologize for the devastating blow, but the rapper is transported to the hospital after being rendered unconscious.
While in the ER, Slim Shady receives medical treatment from none other than, Dr. Dre!
Dre tries to patch his friend up before Mike Tyson makes his way into the operating room to give Eminem a band-aid.
Tyson recently shot the cameo for Eminem and kept everything under wraps until the video dropped.
The appearance by the heavyweight champ is another hat tip to Tyson Ranch, which has been pushing forward with clever branding strategies involving the boxer.
Tyson Ranch CEO Rob Hickman tells The Blast, “The strength of Mike’s branding power continues to be undisputed, the Eminem video is just more proof of Mike’s resurgence.”
He added, “Mike’s hard work and dedication has proven to be huge.”
The video is hilarious and chaotic, but ends on a somber and real note with a memorial to the late rapper, Juice WRLD.
“In Loving Memory Of Jarad “Juice WRLD” Higgins” flashes across the screen during an emotional montage of the rapper, who died from a seizure in December due to an accidental overdose, speaking to fans about having the strength to get through tough times.
The tribute continues, “You will be remembered forever … You will be loved forever … You will be here forever … Thank you for changing the WRLD.”
Check out the “Godzilla” video below: