Serena Williams is serving up looks. The 38-year-old tennis superstar might have her on-court career as her biggest talking point, but the 23-time Grand Slam winner is also CEO of her Serena clothing line. The brand is a popular one, with Serena proving a semi-regular over on the company’s Instagram.
A recent photo promoting the stylish women’s apparel has featured the brand’s boss – suffice to say that the former no.1 tennis champion is an excellent ambassador. Check out the photo below.
The photo showed Serena posing in her merch and surrounded by others doing the same. The mom of one had been photographed full length and pulling off somewhat of a bombshell vibe as she showcased her fierce physique and rock-hard muscles in the Jamilla Shirred Mini Dress in Natural Giraffe – the clingy and sleeveless number retails for $89 over on the Serena website.
Serena’s ultra-strong legs and toned arms and shoulders were making a stand – the former were elongated by a strappy and high-heeled pair of sandals as the sister to Venus Williams posed with a direct gaze.
Engagement on the Serena clothing line’s Instagram is lower than on Serena’s own – the star has 12.2 million followers – but the brand isn’t lacking in followers.
Comments came in fast.
“Serena’s outfit?,” one user wrote.
“100% SLAY THE QUEEN OF TENNIS,” another said.
“Wow Miss Serena I love them!!! ? ❤️” was another comment.
Serena’s steely-strong legs got noticed by one user, with another simply dubbing the star one of the classiest ladies around.
“Simple but elegant. Black woman don’t need much to see the true beauty. Ask your husband. He knows,” they wrote.
Serena has been making headlines over in the fashion world. The star was recently unveiled as the new celebrity guest judge on Season 18 of popular TV series “Project Runway.” The gig will, however, add to Serena’s mounting toll of activities – she recently took to Instagram with a very candid message as she got honest about the exhaustion of juggling tennis and motherhood.
“I am not sure who took this picture but working and being a mom is not easy. I am often exhausted, stressed, and then I go play a professional tennis match. We keep going. I am so proud and inspired by the women who do it day in and day out. I’m proud to be this baby’s mama,” she said.
Her photo showed her with 2-year-old daughter Olympia Ohanian Jr.
Serena founded her clothing line in May 2018. Speaking to Who What Wear, the star revealed why she got the whole thing going.
“I decided to start this line because I love fashion. I studied fashion in school at the Art Institute. I’ve always done it—I’ve designed a lot of stuff for Nike. As you know, I did my own collection with HSN. I wanted to do something where I’m making all the decisions and being the creative director, so it was time to move out on my own. That’s pretty much what I did,” Serena told the media outlet.
Serena further revealed that one of the brand’s tops sold out in just 20 minutes.