Progressive sure knows how to make an impact when it comes to their commercials. They can pack a lot of information into a 30-second television spot, and they can make it funny and memorable while doing it. Take, for example, Flo from the Progressive commercials. There is little doubt that people don't know who she is. She is recognizable and has an outgoing personality on-screen. She probably turned many a customer towards Progressive as an insurance company, along with her handy "Name Your Price" tool.