Spotify has certainly been a company that has revolutionized the way that people listen to music. Much like Napster and others came in to allow people to download music on their computer, Spotify was basically the service that took things one step further. With streaming and compatibility on all of your devices.
Recently, many have people have reported that they were receiving new messages from Spotify that claimed they where top fans of a particular artist. This was not a common practice that the service had. So, a lot of folks were skeptical of what this really meant.