Selena Gomez is following in the footsteps of, well, most of Hollywood. In early February, Gomez announced her brand, Rare Beauty. This brand, however, is different than other celebrity brands. Gomez is taking a very Fenty Beauty approach with Rare Beauty, with foundation and concealer as some of the brand's first products. Much like Fenty Beauty, Gomez is also giving fans a chance to get involved with the brand and campaign. The brand took to Instagram to announce the launch to fans.