Actor George Clooney‘s relationship with the nespresso beverage company has been long documented. Their partnership, which has existed for seven years, has been a solid promotional point for both the company, that enjoyed the super famous actor‘s promotional pull, and Clooney himself, who claims a personal affinity for the brand.
Now, in the wake of a new documentary titled ‘Dispatches’ that links Nespresso to child labor, the notable human rights advocate and his wife have taken a stand against his business collaborator’s practices.
For nearly a decade, Clooney has appeared in a variety of promotional stints for the coffee company. Alongside names such as Matt Damon, Danny DeVito, Jack Black, and Andy Garcia, the actor has promoted a variety of Nespresso products. He was even most recently in a ‘Game of Thrones’ inspired advertisement for the company where he proclaimed to the cup of coffee, “’tis all I desire.”
However, despite these ties, Clooney is now speaking out against the beverage conglomerate thanks to illegal child labor allegations.
— Nespresso Global (@Nespresso) November 1, 2018
According to CNN, the new documentary exposes the company for making children work allegedly six days a week harvesting beans and transporting heavy loads by hand on farms where their products are sourced.
Nespresso responded to these serious allegations claiming to have a “zero tolerance policy” for child labor, and further goes to state that they have severed business ties with the Guatemalan farms in question for violations of labor rights. A “thorough investigation” is also reportedly underway according to the company.
“We will also double the number of agronomists that we have on the ground in the region, and we will implement unannounced visits to check on compliance on social and labor issues,” the company added in their statement.
These claims by Nespresso haven’t stopped their biggest spokesperson from throwing in his two cents though, as Clooney took to his social media to issue a statement condemning the alleged business practices by his partner. Clearly the ‘Passion of the Christ’ actor doesn’t play around when it comes to his brand deals.
“Having grown up working on a tobacco farm from the time I was 12, I’m uniquely aware of the complex issues regarding farming and child labor,” the actor led off saying.
“That’s why I joined the Sustainability advisory board of Nespresso seven years ago along with the Rainforest Alliance, Fair Trade International, and the Fair Labour Association among many others with the goal then, as it remains to this day to improve the lives of farmers — We knew it was a big project when it started 7 years ago, and honestly I was surprised and saddened to see this story. Clearly this board and this company still have work to do. And that work will be done,” he concluded.