Chelsea Houska‘s latest paid promo wasn’t even live for one hour before the negative comments came in. With 5.7 million Instagram followers and a status as the most-followed member of the “Teen Mom” cast, Chelsea is generally regarded as one of the MTV franchise’s most-adored faces – apparently, though, Chelsea’s latest string of paid promos have proven too much for fans, especially given that the lastest one included eldest daughter Aubree.
If you aren’t up-to-date, Chelsea is currently promoting weight-loss brand Profile Sanford and home delivery service Home Chef. She also influences for clothing brand Lauribelles, alongside having collaborations with Itzy Ritzy and eyewear brand DIFF. Her latest post added to the pile.
The video was simple. It showed Chelsea and Aubree together as they engaged in a tutorial, with Chelsea doing most of the talking in a relaxed way. Chelsea was looking gorgeous in a black hoodie with her famous red locks mostly swept back – Aubree, meanwhile, wore a red top as her hair was tended to.
“Hello everybody. We are doing a tutorial today. We’ve never done a tutorial,” Chelsea opened, then adding “we” as she spoke to Aubree – the star’s daughter was pretty quiet, with Chelsea then asking if Aubree is “shy.”
Chelsea called Aubree “my beautiful model daughter.”
Both videos did a good job of promoting the My Kitsch brand. Chelsea had demonstrated using the Ponyfull accessory on Aubree’s hair, also proving skillful as she did Aubree’s up-do. A caption shared more.
“I’ve been a fan of @mykitsch for years and I’m obsessed with this really cool product they just came out with called the Ponyfull! It helps make your pony instantly thicker and stay in place all day, plus it’s super easy to use. Check out the link in my bio and get yours to try out today!” Chelsea wrote.
While many positive responses were left, a comment challenging the promo quickly shot up as it gained likes.
“I love chelsea, I don’t know how others feel but I want to see more about u and ur family. Not all these posts about products. It’s kinda taking away from the joy of watching you. I’m sorry I am not being rude or anything. Of course you do ur thing. I’m just airing my thoughts and feelings. Love ya though.”
Another user also appeared to slam the star.
“Who wants to wear that in their hair! Teach Aubree she is beautiful and perfect without any added pieces!”
Aubree was, however, mentioned in the context of how beautiful she’s gotten – it’s rare that Aubree appears in video mode on her mom’s social media.
Pay on Instagram directly correlates with following – the bigger the audience, the higher the pay. Vox broke down the potential earnings.
“Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000. Some can even get $250,000 for a post! Especially if the content is on Youtube and the influencer is in the gaming industry.”
Chelsea is at the 5.7 million mark.
Paid promos from the “Teen Mom” cast have made headlines of late. Kailyn Lowry opted for a paid parternship with motherhood and fertility app Peanut for her February 4 pregnancy reveal. Meanwhile, Leah Messer found herself unfollowed after she promoted Flat Tummy App back in January.
Most recently, Jenelle Evans promoted a muscle-stimulating weight loss product – and wound up sparking pregnancy rumors as a result.