Iconic celebrity Gwyneth Paltrow is one of the most recent Hollywood stars in the entertainment industry to go with the "no makeup" makeup look. Recently, she held an event for her company, Goop, and some well-known names in attendance. The only thing they had to do if they wanted to attend, was to come bare-faced just as she was going to be. But she isn't the only one to indulge in this trend. Is no makeup the way to go for 2020? Let's find out.