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Meghan Markle and Prince Harry in Canada

The Sussex Brand Probably Won't Suffer From A Lack Of Royalty

Gettyimages | WPA Pool
By Sarah Veldman

Life was looking so much easier for Meghan Markle and Prince Harry after they decided to step down as senior members of the royal family.

While they may have stirred up the dust at Buckingham Palace and created a major drama within the family, things seems to have settled for them as they seek to carve out a new non-royal life for themselves in Canada or possibly L.A.

They've already hit the ground running, having just returned from a speaking engagement at an event sponsored by JP Morgan in Miami, where they mingled with some of the world's wealthiest people.

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The Sussexes Can No Longer Use The Word "Royal" In Their Brand


Now, after the announcement from Buckingham Palace that the Queen will not allow the couple to use the term "royal" in their branding, they will need to change their plans.

However, despite needing to change their logo, many experts feel this will not cause the couple any problems, and may actually help them.

Piers Bracher, a deputy managing director at Four Communications, feels using the name "Sussex" by itself could increase their brand value.

He told The Times, "By creating the Marmite brand they've made something more powerful, which will irritate a lot of other people, including his brother. Meghan is a savvy player in these things. She understands celebrity."

Experts Don't Believe This Will Affect Them


Bracher doesn't believe the use of the term 'royal' is necessary for the couple to have a successful brand.

He continued, "They are very well known and liked in the United States. If I were them then the sensible thing to do would be to take off that word voluntarily. The spotlight is even further on them. Rather weirdly they've increased their brand value because of it."

Their royal connections are clearly what have made them popular, however, separating themselves from that world may turn out to be much more lucrative in the long term.

Harry and Meghan Don't Need To Rely Solely On Their Logo

Prince Harry and Meghan Markle giving a speech in Africa

Personal branding expert Deborah Ogden told Yahoo UK that the couple don't need to rely solely on a logo, and they are more than that.

She claims, "With a personal brand, there is no question that they have invested their profile globally and established that."

She continued, "But it's my belief that a personal brand is more than a logo, so what they would spend time building is a strong reputation and strong profile to support certain causes. They have been clever in the causes they have supported and messages they have put out there."

The Queen Has Stood Firm


Clearly, the Queen has stood firm in the fact that if the couple want to separate from the royal family, they will truly have to separate; half-in, half-out will just not work.

The couple had already spent thousands of dollars on a website, Instagram, and global trademark with the "Sussex Royal" name, so not being able to use the word "royal" will come as a bit of a blow.

If the couple needs to "re-brand" what will they come up with next?

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