When you hear the word 'goop' what comes to your mind first? Well, it would depend on if you follow the world of celebrities and the businesses they own. If you don't you probably think of a sticky, semi-liquid substance. If you are a mom, you have a painful flashback to a terrible incident with slime. It also was known to mean a person was inconsiderate. Either way, it has a negative connotation. This didn't stop Gwyneth Paltrow from using it as her brand's name.