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Kim Kardashian Reveals Next SKIMS Release

Gettyimages | Rodin Eckenroth
By Lena Mueller

Kim Kardashian West recently launched her brand SKIMS, which is known for producing high-quality shapewear that is suitable for any woman. She has made sure to include as many colors as possible to make shapewear that all women will be able to use. Her shapewear tends to be on the more expensive side, but it is known among customers for its fashionable and comfortable materials. Recently, Kim has been releasing more and more products to expand the line and to make it an innovative shapewear brand.

Gettyimages | David Livingston

On February 18th, Kim Kardashian West announced the release of the SKIMS Naked Collection, which is a shapewear lingerie collection. It is set to be released on Monday, February 24th. The lingerie that will be a part of this collection will come in 31 separate cup and band sizes and it will also come in five colors to suit different skin tones. She claims that the new products will have an innovative design and high-quality fabrics. The point of the collection is to create something that is "barely there."

Gettyimages | Neilson Barnard

Kim Kardashian posted an extensive ad campaign for the product on both her personal and business Instagram pages, featuring herself and several other women modeling the products. Kim was shown lounging on a car modeling some of the pieces from the collection, as well as posing with other models from the campaign. Some of the pieces that she modeled, according to SKIMS, were the Everyday Plunge Bralette and the High Waisted Thong. It also has a large size range between XXS and 4X.

According to Kardashian's post, the collection is set to launch on February 24th at 9 AM PST. It is possible to join the site's waitlist in order to have first access to the products when they launch. Kim frequently poses alongside her models when advertising new products, as she also did with this launch. Her goal with the SKIMS brand is to create something that every woman can wear and appreciate. She wanted to create a brand of shapewear that will work.

Gettyimages | Amy Sussman

Kim has quickly become one of the biggest names in Hollywood over the past decade or so and is known for her business mindset. Outside of her reality show italicsKeeping Up With the Kardashiansitalics, the socialite has established many businesses aside from SKIMS, including KKW Beauty, her cosmetics line, as well as her line of perfumes, KKW Fragrance, and her Kim Kardashian: Hollywood game. When the reality show first aired, she and her sisters even had their own clothing line called DASH.

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