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'Birds of Prey' Director Delighted By #ReasonsToSupportBoP Trending

Gettyimages | David M. Benett
By Kasey Williams

It is not a secret that Warner Bros.' Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn) has struggled since debuting last weekend, falling well short of pre-weekend and studio expectations at the box office.

That slump continued this weekend (although it's weekend-to-weekend hold was pretty solid), but that gone some fans of the well-reviewed film to attempt a grassroots movement on Twitter.

Currently trending, #ReasonsToSupportBoP has helped spark a bit of much-needed attention to a film nearly declared dead on arrival.

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Gettyimages | TOLGA AKMEN

The hashtag has recently gotten the attention of the film's director, Cathy Yan, who recently retweeted an update on the trend.

"This is incredible? What is happening?! Thank you all so much! What a delight. I'm so happy right now," Yan wrote on twitter.

Unfortunately, Birds of Pray had another so-so weekend, pulling in an estimated $17 million over the three-day weekend for a total domestic box office haul of $59.3 million. Globally, the film has an estimated total of $142.9 million.

Giphy | Birds Of Prey

Much more attention has been given to this weekend's wide release, Sonic the Hedgehog, which managed to weather some pre-release controversy involving its poor rendition of its protagonist to score upwards of $57 million, making it the highest-grossing opening weekend for a video game adaptation.

Even still, Warner Bros. is even trying their hand at improving their box office returns on Birds of Prey, even going so far as to tinker with the title to make it a little more SEO-friendly.

Gettyimages | David M. Benett

Many fans have still managed to see and enjoy the film, however, so much so that they're trending on Twitter at the moment. With over 10,000 retweets and counting, the #ReasonsToSupportBoP hashtag may help the film, to an extent.

Much more seems to be at the root of the problem with the film, possibly including its limited, DC-centric fanbase, hard R-rating and violent content, or its all-female cast and powerful feministic message.

Whatever it may be, with a relatively mild $97 million budget, the film doesn't have to go wild at the box office to be a hit.

Gettyimages | Barcroft Media

Even the film's predecessor, the much-maligned and poorly-reviewed Suicide Squad, had a hefty $175 million budget. That, coupled with the film's terrible reviews, didn't appear to bother moviegoing audiences, however, as the went on to make $133.6 million in its opening weekend en route to a $746.8 global haul.

Hopes for a sequel may have been dashed following Birds of Prey's opening weekend and subsequently poor box office performance, but Harley Quinn can still be seen in next year's The Suicide Squad.

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