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'Shark Tank' Star Barbara Corcoran Reveals The Types of Business She Absolutely Wont Invest In

Gettyimages | Dia Dipasupil
By Zachary Holt

On the hit show, Shark Tank, people come from all types of backgrounds and present their idea to a panel of investors. Some people share how they started a business, but have run out of funding or are unable to move their ventures any further due to other extenuating circumstances.

Yet, other people just simply need the help of an investor to get over a small hump that's preventing them from breaking out into the market. Either way, each of the investors has certain types of entrepreneurs that they favor or completely dislike, altogether. Barbara Corcoran is no different.

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Corcoran Cannot Stand Entrepreneurs Who Play the 'Victim Card'

Gettyimages | Michael Kovac

Corcoran, who is oftentimes known for having a soft spot when it comes to entrepreneurs who have an unrivaled drive and resilience, also has a type of business entrepreneur who she simply cannot stand.

In speaking with Buzzfeed News, the investor shared the type of person who she will absolutely never help. "I invest in young businesses, and I would say, out of the 40-some-odd businesses today, I would say one-third are victims," she shared. "I didn’t know it when I bought them, or I wouldn’t have bought into the business. But you see they’re victims when things go awry."

The Investor Usually Doesn't Find Out They're 'Victims' Till After Filming

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Unfortunately for Corcoran, it's difficult to tell whether someone is a 'victim' type of business owner while they're on the show, while they're presenting their ideas to the investor panel. Usually, she finds out who they really are when they begin to experience bumps along the way, long after the cameras have stopped filming.

"After the limelight of Shark Tank has faded, after their first order didn’t come through, or they couldn’t deliver on this, they’re either going to be one way — be really tough and go straightforward and get help — or they go the other way and start blaming the next guy," she revealed. "That’s victimizing."

Corcoran Employs Merciless Tactics to 'Victims' to Get Them into Action

Gettyimages | JC Olivera

However, no matter how blindsided she is by people who claim the victim card, Corcoran is already well-invested and can't simply cut ties, after all, a lot of her money is already in escrow.

As a result, she claims to use merciless tactics, especially when it comes to female business owners, in an attempt to get the business going on the green side. "I’m merciless with them," she revealed. "I say, look at yourself. Is this something you’re going to be proud about? Is this the mother you want your daughter to see? And I’ll go so far as saying, you should be ashamed of yourself. I get to the point where I almost make them cry, and then I let up on the gas."

The Shark Tank Investor Learned From a Young Age About Toughness

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Corcoran's toughness came from her own personal experiences growing up where her mother was equally as merciless on her. "You know why? Because it’s tough love," she explained. "We weren’t allowed in our family to cry and be victims. My mother said, ‘Okay, what are you going to do about it?’ It was always, ‘What are you going to do about it?’ — an action step."

And for Corcoran, it's usually a successful tactic in getting the entrepreneurs into action. Sometimes tough love is what everyone needs to get their act in gear.

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