SEND US A TIP!CLICK OR 844.412.5278
Jennifer Lopez

Jennifer Lopez Launches Footwear and Handbag Line

Gettyimages | Amy Sussman/SHJ2019
By Robin Burks

Pay attention, fashion freaks. The always amazing Jennifer Lopez is launching her own fashion brand for shoes and handbags. The always chic J-Lo will offer a variety of styles for fans and has teamed up with Designer Brands on a new ‘JLo Jennifer Lopez' collection that will go on sale this spring at DSW Designer Shoe Warehouse and online at across the U.S. and Canada. Yes, that's right: J-Lo's new fashion brand will actually be affordable for us regular folks.

Related to what you're reading:

J. Lo wants to do it all

Jennifer Lopez
Gettyimages | Vittorio Zunino Celotto

J. Lo wants to do it all, and considering she just participated in one of the most talked-about Super Bowl Half-Time shows in history with Shakira, fashion is just the next step in her evolution as a superstar. In a statement, Lopez said:

"Since the beginning of my career, I've wanted to do it all - music, mov­ies, and fashion, There are so many facets to my career, and that's what I wanted to bring to my collection with DSW." She added: "It's been incredible to build a brand with the talented team at Camuto Group, and with this collection, it's my hope that people can find shoes they love and express multiple sides of themselves, all while remaining true to their most authentic self."

Already a fashion icon

Jennifer Lopez
Gettyimages | VALERIE MACON

Although Lopez once referred to herself as "Jenny From The Block," she's proven that she's also a high-fashion icon. Not only has she fronted campaigns for the big designer guns, such as Gucci, Versace and Coach, she has also launched 25 fragrances and recently received the Fashion Icon Award at CFDA Fashion Awards. She also made headlines in 2019 after walking the catwalk in Milan for Versace's Spring/Summer 2020 fashion show. She recently wowed audiences with her Super Bowl appearance, with a look that took over 10 hours to complete.

J. Lo, the gamer

Jennifer Lopez
Gettyimages | Emma McIntyre

At this point, we might have to ask if there is anything that Lopez can't do. The answer would probably be 'no.' She even promoted a mobile video game called Coin Master, with video her of playing it on Instagram racking up over 2 million views. Mentioning that she gets competitive with the game, J-Lo proved that when she's not being a fashion icon, she's also one of us. In fact, Lopez is one of those few celebrities who does a good job of straddling the line between being larger than life and down to earth at the same time.

What's next for J. Lo?

Jennifer Lopez art
Unsplash | Gil Ribeiro

Although life is nothing but busy for J. Lo, she still tries to make time for the things that matter. For example, she carefully coordinated a pre-Valentine's Day dinner with her fiancé, Alex Rodriguez. The two also recently attended L.A.'s Frieze Art Fair. Her single "On The Floor" has launched back onto the dance/electronic charts after her Super Bowl show. She potentially even launched the career of her daughter, Emme, by bringing her onstage for that performance. J-Lo's life might seem chaotic to some, but it's obvious that Lopez has a handle on it and will just keep pushing further forward.

Load Comments
Next Article