The face tattoo trend has now affected another. The fact that known models are altering their face in such a “sloppy” way is confusing to the public. If you have won the genetic lottery, why on earth would you mess with that? When Presley Gerber, Cindy Crawford's son got the word misunderstood etched onto his cheek people decided to investigate. Why would he do this, there has to be a deeper reason, an inner turmoil going on behind the scenes of this picture-perfect family.