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Ahead of Sequel, Netflix Allows Non-Subscribers to Watch 'To All The Boys I've Loved Before'

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By Francesca O'Hern

Eager to see To All the Boys I've Loved Before, but don't have a Netflix login? Well, you're in luck! The streaming service is releasing it to non-subscribers through March 9. But beware, because you might want to buy yourself a subscription after watching, especially since the sequel, To All The Boys: P.S. I Still Love You, comes out today. The teen romantic comedy has been a hit among viewers, and Netflix continues to capitalize on its success, with another sequel still in the works.

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The Original Was a Huge Success

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To All the Boys I've Loved Before, based on the novel of the same name by author Jenny Han, was a huge hit for Netflix, and proved that romantic comedies are still popular, in a climate that has recently ignored them. It catapulted its stars, Lana Condor and Noah Centineo, to international stardom, and amassed a giant fanbase. Netflix saw how popular the film was and went into development for two sequels, _To All The Boys: P.S. I Still Love You _ and To All The Boys: Always And Forever Lara Jean.

Netflix is Becoming Known for Its Original Movies

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With the unprecedented commercial success of To All the Boys I've Loved Before, the critical acclaim that followed The Irishman, The Two Popes, Marriage Story, and American Factory, Netflix has become a key player in Hollywood and beyond. Although Netflix films received many Oscar nominations this year, they took home few actual awards, and the Oscar nominees were expensive. The romantic comedies, such as the To All the Boys franchise, and others, such as The Kissing Booth and The Perfect Date, are a safe investment for the streaming giant.

Americans Are Not Subscribing as Much as They Used to

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Netflix is certainly emerging as a global powerhouse in the TV and film industries. Last year, its subscriber count rose to 167 million worldwide. However, the number of new subscribers in the United States has plateaued somewhat, supposedly due to the advent of Netflix's competitors such as DineyPlus, Apple TV, and HBO Max. Netflix has seen its international subscriptions rise as a result of its promotions in other countries. In order to surpass the competition, Netflix has opened up To All the Boys I've Loved Before to non-subscribers, hoping to attract new customers.

Enough Business Talk! What's the Movie About?

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According to Netflix, To All the Boys: P. S. I Still Love You will bring the romance and drama we've all come to expect. The website says, "Lara Jean is officially Peter's girlfriend, so everything should be perfect, right? But feelings grow complicated when an old crush reenters her life." Based on the trailer, it looks like one of Lara Jean's letters from the first movie receives an enthusiastic, if tardy, response. The return of an old love throws Lara Jean's relationship with Peter into doubt, and she learns what it's like to navigate problems between boyfriend and girlfriend, and to listen to her feelings.

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