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Emily Ratajkowski takes a bathroom selfie

Emily Ratajkowski's Bikini Beach Video Hits 1 Million Views In One Hour

Emily Ratajkowski/Instagram
By Rebecca Cukier

Emily Ratajkowski's jaw-dropping bikini body is back on the 'Gram. The 28-year-old supermodel and Inamorata founder made major headlines over the 2020 Oscars for rocking up to the Vanity Fair Afterparty in a two-piece dress from her own clothing range – snaps of Emily's rock-hard abs had fans thinking Emily deserved an Oscar for her stomach alone.

The red carpet look is done and dusted, though, with Emily back in promo mode for her swimwear and lingerie line. Wednesday brought a smoking hot beach video from Emily, and likes were racked up in lightning speed.

Click here for the video or just keep scrolling.

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Talk About Being A Great Brand Ambassador

Emily Ratajkowski in a bikini on the beach
Emily Ratajkowski/Instagram

The video showed a beach-set Emily looking relaxed and carefree as she modeled a super-tiny and knotted bikini from her Inamorata line. The blue-and-purple two-piece was fun, flirty, and definitely low-cut, with a halterneck finish and plunging neckline flaunting the model's sexy cleavage.

A little leopard-print always adds something, though. EmRata's two-piece further boasted the animal prints chopping up the duo-toned palette. Emily's killer body was definitely making a display, but the feel wasn't provocative as she brushed her hair away from her face and smiled at the camera. Lapping waters behind the model proved idyllic, but for Emily's fans, she was the real treat.

1 Million Views In One Hour – Instagram Goes Wild

Emily Ratajkowski poses in a bra
Emily Ratajkowski/Instagram

This update definitely didn't go unnoticed, racking up an impressive 1 million+ views in one hour. Comments poured in.

"Gorgeous" came from designer Vera Wang.

"Oh my god," another said.

Given the sizzling body on show, it's of little surprise that some fans appeared to have missed the caption – at least, many focused on Emily herself rather than her announcement.

A caption confirmed new merch to be on the way.

"That’s right. All new @inamoratawoman coming your way this week," the model had written.

The post also brought in celebrity likes: Kaia Gerber, Vanessa Hudgens, and Lisa Rinna all left likes.

Says Instagram Is A 'Curated' Version Of A Character

Emily Ratajkowski takes a bathroom selfie
Emily Ratajkowski/Instagram

Emily has opened up on appearing perfect over on her social media. Speaking to Byrdie in 2019, the model confirmed what she tells people when it comes to Instagram.

“What I always say to people is [my Instagram] is a curated version of a character. It’s not my real life. Hopefully, young people understand that. I really try to bring that home a little bit because it’s like, I’m basically making my own magazine so to speak," she told the media outlet.

Grew Up With A Bikini 'Culture'

Emily Ratajkowski at the Oscars
Gettyimages | Ian West - PA Images

Emily may often be photographed braving the cold with husband Sebastian Bear McClard in the Big Apple, but the model is a California girl at heart – she was raised in the state.

"I grew up in southern California and it really was a culture of girls living in their swimsuits," she told Elle when the magazine profiled her and her brand.

"Here was this real confidence, and it was non-sexual, just women doing their thing, you know?" she added.

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