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Celebrities Are Investing In This Startup And It's Growing Big

Gettyimages | Michael Kovac
By Jimmy Ha

Many celebrities are obviously known for making a good amount of income for their high paying roles in the entertainment scene. And with their high earnings, some stars have been known to spend their fortune on expensive possessions, lavish vacations, and even massive mansions.

Some have even spent their fortunes on giving it all away to good causes and supporting their friends/family. Some even eventually file for bankruptcy such as actors Kim Basinger and Nicolas Cage.

But, there are some celebrities that have been pretty smart with their finances have decided to invest their earnings into promising startups.

Gettyimages | Christopher Jue

Adam Levine and actor Leonardo DiCaprio are just 2 of a bunch of other celebrities that have invested in “Casper Sleep”, which is a company that has revolutionized the mattress industry.

Casper Sleep” is an online mattress retailer that delivers its customers a ‘bed in a box’.

Since they were founded in 2014, Casper has gone on to create a whole line of products in addition to their original ‘bed in a box’. And it's been changing everything about the way consumers now purchase their new mattresses.

Wikimedia | https://commons.wikimedia.org/wiki/File:AdamLevine2011.jpg

The founders invested the majority of their startup costs out of their own pockets and some using up their own credit cards and going into debt to do so.

But, all of their hard efforts paid off and did so rather quickly. In the first two months, they hit almost $2 million in sales revenue, which was their sales forecast for the entire year.

That early success attracted the investing of celebrities like Adam Levine, Leonardo DiCaprio, Tobey Maguire, and Ashton Kutcher.

Gettyimages | Rich Fury

Kylie Jenner Kylie Jenner posted a picture on her Instagram as an influencer of Casper and a representative for Casper said their website went down.

Now, thanks to the support of celebrities like Levine and DiCaprio, and a growing number of other celebrities and financial investors, Casper has now grown into a billion-dollar company and has single-handedly changed the way people are buying mattresses online.

And even some competitors have joined since their launch such as Purple, Nectar, Helix, Null, and Ghost Bed.

Gettyimages | Rachel Murray

Casper is known for its quality products combined with the convenience of ordering online. They offer a '100-night risk-free trial period', where if you decide you don’t love your Casper mattress, they’ll pick it up and give you a full money-back guarantee.

It seems like some celebrities are looking for the 'next big thing' and finding their investments in companies like Casper to be highly profitable. The combination of great products and celebrity influence seems to be the right formula to really take startups to the next level.

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