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In 2013, two years before he retired from the Lakers, Bryant began an investment firm called Bryant Stibel with businessman Jeff Stibel. The company invested in tons of business, including the UFC and Epic Games, which makes Fortnight.

He also founded Granity Studios, which produced his short film Dear Basketball that won him an Oscar award in 2018.

But it was his investment in a sports drink called BodyArmor that brought in the biggest return.


His greatest investment, however, remains in the sports drink company BodyArmor, of which Bryant purchased a 10 percent stake in 2014 for $60 million. BodyArmor was later purchased by Coca-Cola, and Bryant’s share grew to over $200 million in value and, counting. All of this combined with over $328 million in career earnings, Bryant’s fortune will likely continue growing.

Gettyimages | Christian Petersen

In addition to his business dealings, Bryant also founded the Mamba Academy that helped many young athletes. He talked about the academy in his final interview before his death on January 26th.

"I think you can have a lasting impact," he said. "I mean winning championships, that's great. Building families, that's great. But when you can create stories and create moments and events and companies that can provide opportunities ... and inspire kids and create situations where people can be better, I think that has a lasting impact, more so than winning championships does."

His daughter, Gianna, was on a team at the academy, and they were flying to play in a tournament there when the helicopter they were on crashed into a hillside killing all nine people aboard.

Bryant spoke about watching his daughter play basketball and her love of the game.

"It's a trip to see her move and the expressions that she makes," Bryant said. "It's a trip, you know, the genetics. Genetics is a real thing, man.

"What I love about Gigi is her curiosity about the game," he added. "Even in a very heated situation in a game where it's very competitive and back and forth, she can detach herself and come over and ask a very specific questions, which is not common.

"All of our girls can do that," Bryant said, "but the part that I think is most exciting is that it's her curiosity and her ability to think critically in tight situations, (that's) pretty damn cool."

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