Kailyn Lowry is likely getting Googled a lot more than she was this time last month. The “Teen Mom 2” star announced that she’s expecting baby number 4 last week, with the response proving very mixed indeed.
While fans have been lashing out at Kailyn already having three different baby daddies, there’s been less talk over what the 27-year-old earned for her pregnancy reveal.
Kailyn chose to opt for a paid partnership post as she let fans know she’s 16 weeks pregnant. The star went with fertility and motherhood app Peanut – Kailyn isn’t new to Peanut, though, having already promoted the app before.
Kailyn’s post was a beautiful one, with the star seen happily posing with her three sons Isaac, Lincoln, and Lux. All four were seated on Lowry’s bed, with the star herself holding an ultrasound strip.
A caption made the big announcement, also promoting the benefits of the Peanut app.
“We’re confirming the news, baby #4 is coming soon! ?I’m almost 16 weeks pregnant & it’s been a rough few months this time around. I’ve had nausea, morning sickness, and absolutely no energy. ? This week I’m starting to feel a bit better and I’m really hoping it stays this way!??@Peanut has been an amazing support for me since I found out I was pregnant again. Going through nausea and morning sickness while trying to keep the news a secret can be quite isolating,” Kailyn began before outlining how the app helps her.
Pay on Instagram directly correlates with following. Influencer Marketing Hub is a helpful tool that estimates pay per post. Kailyn’s profile does not seem active or working on the site, however typing in an account with a similar following to Kailyn will generate a result. Kailyn has 3.8 million followers.
Pay for an account with just under 4 million followers generates an estimated $7,800-$13,100 per post.
In short, it’s likely that Kailyn earned anywhere between $7,000 and $13,000 just to announce she’s pregnant.
Kailyn followed her post up with some Peanut promo content over on her stories – those likely get paid separately.
Experts over at Vox broke down the suggested earnings for social media influencers.
“Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000. Some can even get $250,000 for a post! Especially if the content is on Youtube and the influencer is in the gaming industry.”
While it’s unlikely that Kailyn was paid $100,000, it’s more than reasonable to assume that she cleared $10k.
At the upper echelon of social media influencing, the likes of Kendall Jenner are topping charts with their astronomically high earnings.
In 2019, the 24-year-old supermodel raked in a staggering $15.9 million – from Instagram alone. Not counting her paid poster ads, runway appearances, and pay from “Keeping Up With The Kardashians,” the near-$16 million paycheck from Instagram saw Kendall crowned the highest-paid female social media influencer of 2019.