The sports event, which is watched by millions across the world, saw both women perform a medley of their biggest hits, joined by dozens of dancers — and they even found the time to change their costumes during the 14-minute set.
Given the cost of putting together the halftime show, fans have often wondered how much an artist would earn if they were to be approached with an offer to take center stage at the annual occasion.
It turns out that those who perform at the Super Bowl halftime show are not paid for their highly publicized performance at all, with Forbes reporting that “only monetary reward will be union scale and coverage of production costs.”
Of course, for the artist performing at the Super Bowl, it wouldn’t be a big deal not to be paid since the exposure alone can do wonders for one’s career — particularly if there’s new music already lined up in the weeks following their halftime show.
It’s further mentioned that the deal Shakira and Jennifer Lopez signed is no different than to the one that would have been presented to Beyonce, Bruno Mars, Lady Gaga, and many others who’ve performed at the NFL event in the past.
“It’s the same setup that acts from Bruno Mars to Beyoncé have agreed to in recent years — and though each is capable of commanding seven-figure nightly grosses for their solo live shows, they forgo payment on Super Bowl Sunday,” a source continued telling Forbes.
According to the site, Lopez earns an average of $2.2 million per tour stop while Shakira generates an impressive $1.6 million for her own concert. So both women would have sacrificed a big day, but the reward is certainly worth it.
In 2018, when Justin Timberlake performed at the Super Bowl halftime show, while he was never paid, the “SexyBack” singer’s music sales increased by 214% on Spotify alone, Billboard shared.
“That came the year after Lady Gaga saw a months-old album rocket all the way up to No. 2 on the Billboard charts in the wake of her big game performance, surging 60 spots in a week.”
For Maroon 5, who performed at the Super Bowl LIII, the band supposedly pulled in an additional $200,000 per show after returning to their Red Pull Blues Tour, bringing their total intake to $1.7 million for each show.
So far, neither Beyonce nor Shakira have shared any details concerning their respective tours, but it’s more than likely that both women will end up releasing a new album at the very least.
Performing at the Super Bowl is the beginning of a busy year for those who land the opportunity, so it’ll only be a matter of time before J.Lo and Shakira share their forthcoming projects for the remainder of the year. And they’re bound to make millions in the process.
Shakira looks like she's just hanging out with the girls, enjoying herself at the 2020 Super Bowl Halftime Show. The energy, the power. Love her pic.twitter.com/qodtLTmOFm
— 𝓜𝓲𝓼𝓽𝔂 🌿❤ (@amist_1211) February 3, 2020