America is grabbing the last of the popcorn off the shelves and gearing up for the Super Bowl on Sunday. Fans of Jennifer Lopez are also gearing up for the entertainment – the “Dinero” singer will be performing alongside Colombian singer Shakira.
Jennifer’s fiancé Alex Rodriguez will also be making an appearance, but it’s unlikely to be in the expected way – unless, of course, the former baseball player starts joining in with his lady’s moves.
Days before the Super Bowl, Lopez let her Instagram followers know that A-Rod will be featuring in a Presidente-USA commercial set to air during the game– the Dominican beer company has Alex as its new face and chairman, and it all adds up – Alex is of Dominican descent. Alex now also co-owns the company.
Alex’s promo video for Presidente showed him on an empty baseball field and recalling his youth.
“Before I was A-Rod, I was Alex,” the star began as he stood and back-tracked over his illustrious career.
“This is where I grew up,” Alex continued as footage turned to bar scenes and Alex enjoying a Presidente with others. The 44-year-old spoke of his past in Washington Heights and how the Presidente brand shapes the lives of Dominican Republic-originated individuals in America.
You can see the video here.
Speaking to Fast Company, A-Rod revealed more about what the brand means to him.
“People ask me, when did you learn about Presidente?” he began.
“My answer is, ever since I was in Pampers! Because Presidente was present at my house every night at dinner, where there was at least one—or sometimes, you know, a lot more than that. My father is no longer with us, but I think he would have been more proud of me being a part of Presidente than hitting all those home runs, and winning a championship with the Yankees,” he continued.
“This is a beer that [in DR] is like Coca-Cola, like Pepsi, like Google, like the Yankees are here in America,” Rodriguez continued, adding:
“When you are Dominican in this country—there’s almost 2 million Dominicans here, and almost 60 million Hispanics—we get to come to this great country where dreams come true, lifting a Presidente is like lifting the Dominican flag.”
The video posted by J Lo has already racked up a staggering 1.9 million views. Many replies came from individuals appearing to resonate with both Alex and the beverage brand.
The Super Bowl will mark one week since the death of NBA legend Kobe Bryant. Along with 13-year-old daughter Gianna and seven others, Kobe was killed in a Calabasas helicopter crash as the aircraft he was traveling in burst into flames last weekend.
Shakira confirmed in a press statement that Kobe will be honored during the event.
“We’ll all be remembering Kobe on Sunday and celebrating life and diversity in this country. I’m sure he’d be very proud to see the message we are trying to convey on stage that day,” she said.