When it comes time for the NFL super bowl, the commercials are a draw for some people. Or the puppy bowl. Not everybody's there to see the actual game, sadly.
Over the years the ads have started having higher budgets, starry casts and controversy. But hey, America's a big fan of controversy, so let's bring it. More fodder for sociology classes to discuss the social meanings of the ads.
The ads numbers have only gone up--each year more ads are aired during the super bowl.