Sofia Vergara has as much humor as she does beauty. The “Modern Family” actress’ recent video in honor of the upcoming Super Bowl on February 2 wasn’t all that long – what was lacking in time was more than made up for in fun, though.
Sofia, 47, took to Instagram on Monday with a video seeing her pumped for the annual televised event. The post was a paid partnership with Procter & Gamble, but Sofia’s fans likely aren’t fussed who’s behind her content.
You can check out the video here.
The video showed Vergara standing with son Manolo and looking confident as she posed in a super-tight and sleeveless blue dress – the look was a winner for flaunting the Colombian-born star’s trademark curves.
“You’re really gonna let America decide how your Super Bowl party goes?” Manolo asked his mom.
Sofia only needed a few words to deliver the epic response.
“Yes,” she said with her heavy South American accent likely being the emphasis point.
“It’s gonna be great,” she added.
Sofia was looking her usual sensational self, not simply by virtue of her clingy and cleavage-flaunting dress, but also via her sleek-curled hair, bold red lips, and hoop earrings.
A caption from Sofia spoke to her followers.
“We’re throwing a Super Bowl party and you’re invited! ??? Stay tuned to choose how it all plays out. #SofiasSuperBowlParty #Ad,” she wrote.
Procter & Gamble has been making Super Bowl-related headlines. Earlier today, Cincinnati Business Courrier reported the consumer goods brand as set to “kick off Super Bowl ads” with a “call for equality.” This centered around the company’s Secret deodorant, but it looks like P&G’s marketing department had eyed up Sofia’s influencing potential.
Sofia’s video quickly racked up likes and views – the latter stood at over 176,000 by the time the video was three hours old. The same time frame also brought in over 150 comments – plus a like from “Modern Family” co-star Sarah Hyland.
“OMG…The way he said OKAAAY reminds me JAAAY, JAAAAY, JAAAYYY,” one fan wrote.
“Haha that look on his face,” another said with two alien emoji.
“Do it Colombian style,” one fan told the star.
Users did spot the actress’ son – “Manolo!” one wrote.
Sofia abided by Instagram’s required “#Ad.” The paid partnership likely netted the star healthy profits – pay generally correlates with following, and Sofia’s sits at 18 million.
Vox broke it down.
“Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000. Some can even get $250,000 for a post! Especially if the content is on Youtube and the influencer is in the gaming industry.”
Sofia recently made headlines for acing “The Dolly Parton Challenge” – that didn’t generate any pay, but it more than generated likes.