The latest craze in sportswear seems to have its origin in the beehive, as Beyoncé‘s ‘Ivy Park‘ line has been plastered across the social media channels of all the industry’s biggest social media stars and celebrities. The signature orange packaging has drawn a massive buzz on social media and responses from fans that were upset with how quickly the products sold out upon availability.
However, amongst the overwhelming amount of support for the inaugural line by the famed singer, not a single Kardashian-Jenner seal of approval could be found, and fans are speculating why.
According to People, among the celebrities to recieve the gifts from Beyoncé’s newest line include Yara Shahidi, Reese Witherspoon, Ciara, Cardi B, Zendaya, Laverne Cox, Quincy Brown, Megan Thee Stallion, and Janelle Monáe.
However, major social media stars Khloe, Kim, Kourtney, Kylie, and Kendall Kardashian were seemingly left completely out of the conversation, with none of the sisters sharing any indication that they had received goods from the singer’s Adidas collaboration around the time that others were receiving their PR packages.
The snub comes as a surprise considering the Kardashian-Jenner’s familial ties to the German-based sportswear brand. Adidas notably reps Kim’s husband, rapper Kanye West, whose Adidas-backed Yeezy brand has proven to be a massive revitalizing success for the footwear company and has generated nearly a billion dollars in profits.
According to Forbes, Yeezy has recently broken into the billion-dollar valuation bracket, making him one of the sole most significant players in athletic footwear today. His line began with Adidas over half a decade ago.
Despite the Kardashian-Jenner omission, it seems as though Beyoncé and Adidas have had no trouble at all promoting the new line through all their channels, as it reportedly completely sold out within minutes of its January 18th release date, and now commanding tremendous resale prices on the aftermarket.
The collaboration consists of super chic jumpsuits, military-inspired bags, bodysuits, hoodies, and a line of footwear. The campaign was debuted in Elle and wholly photographed by her close friend and often times collaborator Melina Matsoukas.
No word has come on a restock for the highly-saught after products, however the brand has come under a bit of fire for being less-inclusive than desired.
Fans have taken up arms criticizing the artist for only having the products in her line go up to extra-large, meaning that plus-sized individuals would not be able to rep the brand. With this mounting criticism, we could see the artist push for more size-inclusivity whenever her and Adidas decide to release part two of the highly coveted line.