The internet has always been a place where if you are not careful you could easily get scammed. It is really not that hard to take a picture of a celebrity and put a quote next to it. Apparently this makes a lot of people trust certain products.
This is exactly what happened to Tom Hanks recently. As his image was used to endorse a company that sells CBD products. Which, according to that particular company Hanks is quite the avid user of their product.