Emily Ratajkowski meant business with her latest Instagram update – literally. The 28-year-old supermodel and designer is now as much known for her Inamorata swimwear and lingerie line as she is for her insane bikini body. The California native remains her brand’s best ambassador, and she definitely proved it this weekend.
EmRata’s Instagram account got a mega update on Saturday, although it was cleverly done: Ratajkowski had squeezed a whopping 25 bikini snaps into one photo. Check out the looks below.
Emily’s snaps showed her in various positions – and from various angles – as she modeled her own merch in a collage of 25 photos. There was a polaroid feel to the update, with the images labeled via number and letter combos – some were even crossed out.
Emily had chosen a patterned, brown-and-white bikini from her Inamorata range. The halterneck two-piece featured high-waisted and thong briefs, string ties at the neck, and a feminine feel.
A caption from the model announced new merch to be on the way.
“New @inamoratawoman soon,” she wrote.
Emily has just over 25 million Instagram followers. They definitely noticed this update.
Emily’s fans have been thirsting over the update ever since it went live. Comments and likes poured in, with the post itself racking up an impressive 126,000+ likes in one hour.
“Dang okay,” one fan wrote.
“Woooow,” was all one user could manage.
“Now 25 pictures in 1 picture? Why you make us crazy? Why you destroy humanity,” a fan wrote jokingly.
This wouldn’t be the first time that Emily has driven her Instagram followers wild. Shortly before the New Year, Emily posted a super-thirsty lingerie snap – and it came with a very revealing camera angle.
Emily is definitely comfortable in a bikini (and with good reason). The model regularly appears on her social media in the world’s tiniest two-pieces, but for Emily, there’s nothing to sweat over.
“I grew up in southern California and it really was a culture of girls living in their swimsuits. Here was this real confidence, and it was non-sexual, just women doing their thing, you know?” she told Elle when the magazine profiled her over the Inamorata range.
“Swim has always been fun,” she added.
Emily continued by outlining just how passionate swimwear makes her.
“I was always a girl who collected a million bathing suits, and I didn’t have a go-to swimwear company, and I didn’t have a go-to underwear company,” the model said.
“I don’t want it to be a brand where you’re like “Oh, wow. I got this one thing, and then they never made it again.” I want it to be the kind of thing where girls are like, “Oh, yeah. Inamorata, perfect. I can get that comfy cotton set.” You know?” she added.
The brand is a popular one. It’s also been spotted on some known faces – 22-year-old model Jordyn Woods is a fan.