Long gone are the days where jokes could simply be that, jokes. With the world so intricating connected via the internet and social media, any seemingly innocuous comment has the vast potential to offend someone or rile up the vitriolic backlash, despite the lack of nefarious intentions by whoever made the joke.
While there are certain things said that can be horrible and should not be joked about, it now seems to be the norm that nothing is off-limits to criticism, even if it's just a harmless, light-hearted joke. Walmart is having to learn this the hard way, as they just recently replied to a comment on an advertisement for a food product. The comment had a GIF of Paul Walker, the late actor, and you can probably infer where this went.