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Kanye West and Kim Kardashian on the red carpet

The Impact of Kanye West on Kim Kardashian's Image

Gettyimages | Dimitrios Kambouris
By Joe Allen

Although Kim Kardashian's relationship with Kanye West is one of the longest relationships in the Kardashian family, its longevity hasn't necessarily been a boon to Kim's reputation. After some of Kanye's erratic behavior in recent years, many are beginning to wonder whether Kanye is harming his wife's reputation.

West's most recent controversies all started back in 2016, when he came out in support of Donald Trump. In the years since he's worn the "Make America Great Again" hat on several occasions.

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Kanye also started a controversy in 2018 after he was criticized for saying that slavery "sounds like a choice." More recently, he's been in trouble for suggesting that his wife should dress in a more conservative way, and for supporting T.I.'s decision to put his daughter through virginity testing.

Needless to say, the past few years have been more than a little rough for Kanye as he's dealt with controversy after controversy. His reputation is not at all where it was a decade ago.

Giphy | GQ

Ironically, when Kim and Kanye began dating in 2012, it seemed like Kim would do more damage to Kanye's reputation than the reverse. After all, Kanye's stardom stemmed from what many believed was his musical genius. His records sold incredibly well, and he proved himself to be one of the most successful recording artists of the 21st century.

Kim, on the other hand, rose to prominence on "Keeping Up With the Kardashians," and didn't seem to have any definable talents.

Giphy | 2019 MTV Video Music Awards

Although Kim is often criticized as being "famous for being famous," one of her chief skills is her ability to manage her own reputation. She knows how much to share with her fans and how much to withhold, and her fame helped push her entire family into stardom.

Unfortunately for Kim, Kanye is a wild card in the truest sense of the phrase. He's always true to himself and his own thoughts, even if it causes issues or controversy for his family.

Kim and Kanye on the red carpet
Gettyimages | Mark Sagliocco

In addition to running a massive media and makeup empire, Kim is also working to become a lawyer and has suggested recently that she wants to give up some of her life in the spotlight.

It's clear that Kardashian does not agree with West's politics, but she goes out of her way to defend his right to an opinion. Because she chooses to stand by him, anything he says that harms his reputation definitely has an impact on her public persona as well.

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