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Disney Preps for Baby Yoda Themed Cosmetics & Jewelry After 'The Mandalorian' Smash Success

Disney
By Gary Trock

The mysterious powers of The Child may have escaped the clutches of the evil Imperial Remnant, but he's still firmly in the coffers of another world-dominating conglomerate -- Disney. According to documents filed by Lucasfilm, which is a division of The Walt Disney Company, execs made a move to lock up all trademarks concerning The Child from the recent Star Wars series on Disney Plus, "The Mandalorian."

The adorable little green guy has been the breakout star of the series, and even though fans may not know exactly what he is, they're willing to shell out cash to own all products with his cute little face plastered on them.

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The Filing

In all, Lucasfilm filed 28 trademark applications last month for various products and merchandise associated with "The Child" and "The Mandalorian The Child."

The expected merchandise around "The Mandalorian" star is listed as:

" Clothing, footwear and headwear; all of the foregoing relating to a character in an entertainment franchise"

"Textiles; fabric; bath linen; bed linen; household linen; kitchen linens; table linen; textile articles not included in other classes; plastic table covers; plastic flags; plastic banners; plastic pennants; sleeping bags"

"Bakeware; beverageware; brushes; busts; coasters; combs; containers; cups; decorative glass; dinnerware; dishware; drinking straws; figurines; glassware; housewares; kettles; kitchenware; lunch boxes; lunch kits comprising of lunch boxes and beverage containers; mugs; plates; portable coolers; removable insulators for drink cans and bottles; servingware; tea pots; toothbrushes; trays; waste baskets"

Merchandising!

Giphy | Julieeeeeeeeeeeeee

Kylie Jenner better get ready to take on Mando and his little friend, because Disney is also planning on releasing a cosmetics line tied to The Child.

According to one of the trademark filings, the goods and services are listed as, "Non-medicated cosmetics; non-medicated dentifrices; non-medicated toiletry preparations; fragrances; perfumes; all of the foregoing relating to a character in an entertainment franchise."

There will also be drinks marketed with The Child, but Disney has wisely chosen to make them "non-alcoholic."

The powerful little guy may even be getting his own spinoff eventually because his character is being registered for ongoing entertainment services -- meaning, he's not a one-off, obviously.

Holiday Loss

Giphy

Disney is clearly trying to make after missing out on a boatload of cash during the holiday season because they did not bank on the fact that everyone would want to buy merchandise around the little green guy after "The Mandalorian" premiered. Some reports estimate they missed out on upwards of $3 million in merchandise sales, and although they tried to do a last-minute scramble, it wasn't the same as well thought out merchandise lines.

Disney CEO Bog Iger addressed the merchandise miss back in December during an event:

“We didn’t tell anybody about that character’s presence in the series, or even the first episode. I know a lot has been said about the Christmas season and everybody wants to buy The Child toys and et cetera and so on, and they’re not really out there. That’s because if we had given the design out, it would have gone out to hundreds and hundreds of people, probably all over the world, and we didn’t want to do that."

So at least it was a conscious decision not to release The Child merch, but after seeing what a huge character the little one has become, Disney is not going to make that same mistake twice.

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