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Kendall Jenner's $15.9 Million Instagram Paycheck Revealed

Mega/The Blast
By Rebecca Cukier

Kendall Jenner is now the most lucrative female face on Instagram. The 24-year-old supermodel has topped 2019's list of highest-paid female influencers on the social media platform, raking in a staggering $15.9 million this year alone from her Instagram endorsements.

Buzz Bingo has published a list of the highest-earning Instagram influencers of the year, with Kendall coming out top for women. The "Keeping Up With The Kardashians" star blew her competitors out the water – Selena Gomez earned $8 million. Kylie Jenner brought in $3.8 million.

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Kendall Tops The Ladies – Here Are The Overall Top Earners

Kendall Jenner at the 2019 Met Gala
Gettyimages | Kevin Mazur/MG19

Kendall's $15.9 million might be approximately double what Gomez earns, but the model is nowhere near the figure seen by Instagram's highest-paid faces. Kendall sits in third place after Lionel Messi's $22.3 million and Christiano Ronaldo's $47.8 million.

Meanwhile, soccer star David Beckham raked in $10.7 million from Instagram in 2019. The only model managing to bring in over $1 million was California native Emily Ratajkowski. Her $1.13 million wasn't far off Bella Hadid's $949,000.

Kendall fronts Adidas alongside sister Kendall. She also promotes Stuart Weitzman and Longchamp alongside the brands listed below.

Where's The Money Coming From?

Kendall Jenner in the street
Gettyimages | Jean Catuffe

Kendall's Instagram mixes up her professional modeling career, travels, and family life with a very important element – those paid partnerships.

A quick look at Kendall's Instagram shows her to be the Instagram promo queen of the family. The star can sometimes post up to four paid posts in a week, with recent promos including her contracts with Calvin Klein, Proactiv, Formawell Beauty, plus Tiffany & Co.

Kendall promotes via her permanent posts, but she equally takes to her Instagram stories for the same purpose. Either she'll be putting on a Proactiv face mask, brushing her teeth with the Moon oral care brand she fronts, or straightening her hair with Formawell Beauty's products.

Kylie's $611,000-Per-Post Fee, But She Barely Promotes

Kylie Jenner at the 2019 Met Gala
Gettyimages | Dimitrios Kambouris

If the $3.8 million figure earned by Kendall's younger sister Kylie Jenner seems low, you might want to bear in mind that Kylie likely doesn't need Instagram cash. The 22-year-old became the world's youngest billionaire this year thanks to her 2015-founded Kylie Cosmetics brand.

2019 also saw the launch of Kylie Skin. As to the value of Kylie Cosmetics, it looks like it's around $1.2 billion. The 51% sale of Kylie's brand to Coty Inc. this year earned the mom of one $600 million.

Kylie only delivered three promotional posts on Instagram this year, reportedly earning her $611,000 per post.

Kendall's 120 Million Followers: Worth The Fee For Brands

Kendall Jenner poses in a Calvin Klein bra
Kendall Jenner/Instagram

Given that Instagram promotion pay is generally measured by following, it can be assumed that Kendall's fee per post is slightly lower than Kylie's $611,000. Kylie has 155 million Instagram followers.

Over half a million dollars might make a dent in a brand's budget, but with Kendall's level of exposure, it's all worth it. Kendall's posts easily rake in millions of likes – it's rare for under 1 million likes to be left.

Kendall likely boosted Calvin Klein's pre-Christmas profits this year with her holiday pajamas post, plus that holiday bra.

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