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Kylie Jenner's Cosmetics Partner With Nazi Past Pledges $5.5 Million to Holocaust Survivors

By Gary Trock

One of Germany's wealthiest dynasty families, who unfortunately has one of the darkest pasts, is trying to make up for their ancestors' mistakes by donating a ton of money for a good cause. As The Blast previously reported, after Kylie Jenner sold 51% of Kylie Cosmetics, she became partners with a company called Coty, Inc. Coty is a multinational branding corporation that works with some major labels, like Adidas and Gucci.

Coty's largest shareholder can be traced back to a private investment firm owned by the Reimann family of Germany, who is worth an estimated $19 billion. Earlier this year it was also reported that the OG Reinmanns were financial supporters of the Nazi party and engaged in the practices of forced laborers during WWII. The family members were horrified and vowed to try and make up for the past.

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Fund for Holocaust Survivors

Gettyimages | Ian Waldie

According to a press release from the Conference on Jewish Material Claims Against Germany, the Reimann family will be donating over $5 million for survivors of the Holocaust.

"Julius Berman, President of the Conference on Jewish Material Claims Against Germany (Claims Conference), announces a new emergency assistance fund for Holocaust survivors provided by the Reimann family and administered through their new humanitarian arm, the Alfred Landecker Foundation."

Funds will be distributed over the next three years, with $2.2 million in 2020, $2.2 million in 2021 and $1.1 million in 2022.

As for what the money will be used for, the Jewish Claims Conference said, "Elderly, poor Holocaust survivors need food, medicine and heat in the winter. These funds will enable thousands of survivors to live in dignity."

Who is Alfred Landecker?

Unsplash | Jean Carlo Emer

The Reimann family named the foundation after a man they found out had family ties and was killed by the Germans.

"The Reimann family established the Foundation in honor of Alfred Landecker, who died at the hands of Germans when he was deported in 1942. Alfred Landecker’s fate is inextricably linked to the Reimann family; he was the father of Emilie Landecker, who had three children by Albert Reimann Jr."

The family says they hope that naming the foundation after Landecker will keep his memory alive, as well as the "millions of Jews and other victims of National Socialism."

"By taking Alfred’s name, the Foundation aims to not only preserve his memory, but also memorialize the murder of millions of Jews and other victims of National Socialism. Recognizing their history, the Reimann family has made a commitment to provide €10 million in humanitarian assistance for survivors of the Holocaust and former forced laborers at Benckiser. This partnership is therefore part of the family’s wider commitment and further strengthens the work of the Alfred Landecker Foundation."

Kylie's Deal with Coty


Kylie Jenner's deal was announced last month, including the $600 million payday she will end up banking when all is said and done. She has not commented on the ties to the Reimann family and Nazi regime but did issue a statement about partnering with Coty.

"I’m excited to partner with Coty to continue to reach even more fans of Kylie Cosmetics and Kylie Skin around the world. I look forward to continuing the creativity and ingenuity for each collection that consumers have come to expect and engaging with my fans across social media. This partnership will allow me and my team to stay focused on the creation and development of each product while building the brand into an international beauty powerhouse."

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