Today brings news that the KKW Beauty founder is reportedly confident that her SKIMS shapewear line can become a billion-dollar brand. While TMZ wasn’t furnished with a quote from the Keeping Up With The Kardashians star, the media outlet did stress Kim’s confidence at reaching billionaire status, alongside mentioning just how well SKIMS is doing. Hint: it’s doing really well.
Kim does seem to be laughing all the way to the bank. SKIMS’ Wednesday restock was, as TMZ reports, more lucrative for Kim than her brand’s initial launch, with sales netting the star “millions in minutes.”
Over 1 million people are said to be on the wait list for more of Kim’s merch, with the mother of four actually issuing an apology to anyone who wasn’t able to stock their online cart.
Why the halt in churn-out? Kim and her manufacturing team are said to create their SKIMS fabrics themselves. Slightly more exclusive than your average Spanx purchase, although that does seem to be the whole point.
Kim’s SKIMS range didn’t exactly get off to an ideal start. The brand’s initial Kimono name had to be scrapped last minute following immense cultural appropriation backlash from Japan. A level-headed Kim put her brains to good use all over again in July 2019 by dropping Kimono and opting for the now-popular SKIMS name.
“My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always,” Kim tweeted.
If the Kardashians are anything, it’s straight-up marketing geniuses.
In August 2019, formerly-incarcerated Alice Marie Johnson appeared on SKIMS’ Instagram account. The 64-year-old had made global headlines throughout 2018 as Kim fought to have the former drug offender granted clemency (and it worked). Alice Marie’s release was aired on Keeping Up With The Kardashians and viewed by millions.
Now? It looks like Johnson has been returning the favor. Her promo mentioning “freedom” didn’t go down well for everyone, but for Kardashian, it meant more dollars and cents, plus the chance to show that she and Alice Marie have kept in touch.
At this point, it’s almost unreasonable to anticipate failure from the family with the Midas touch. Kim’s business ventures now include both KKW Beauty and SKIMS (the shapewear brand just announced loungewear), with the entire family’s entrepreneurial streak appearing to go from strength to strength.
Kylie Jenner is now the world’s youngest billionaire thanks to Kylie Cosmetics. The 2015-founded company is now 51%-sold to Coty Inc., but Kylie didn’t lose out, netting $600 million from the sale. Alongside Khloe Kardashian’s Good American line and Kourtney Kardashian’s Poosh lifestyle brand, it’s quite the business portfolio for the Calabasas-based clan.
May also saw Kylie reportedly file patents for Kylie Baby and Kylie Baby by Kylie Jenner.
Kim may well join the Kylie billionaire club. Only time will tell.