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Kendall & Kylie's New Plus-Size Collab Isn't Doing It For Everyone

Gettyimages | Dimitrios Kambouris
By Rebecca Cukier

Kendall and Kylie Jenner's new Plus-Size fashion collaboration only hit shelves on November 21, but fans of the Keeping Up With The Kardashians stars have been leaving plenty of thoughts. The 24-year-old supermodel and her 22-year-old makeup mogul sister co-own their Kylie + Kendall clothing line, and it looks like the brand has gotten super inclusive.

Kendall + Kylie recently announced that its joint venture with retailer Ashley Stewart will cater to sizes 10-24. Offering seven styles and a price range between $79 and $129, the range includes dresses and jackets right through to more casual jumpsuits.

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Social Media Reacts

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The KarJenners don't need to do much to get a social media reaction. While the sisters can easily generate all kinds of trolling from a simple coffee run, the response from the digital space over this launch has proven marked.

“Kardashians are so anti-plus it’s not even funny, so why would we spend our fat dollars on a collab with people who have no respect for fat bodies?! Disappointing to say the least,” Plus-Size model, Kat Stroud wrote on Twitter.

Blogging Pundits Have It In For The Sisters

Sarah Conley, author of Plus-Size fashion blog Rascal Honey aired her thoughts.

“The entire partnership feels disingenuous,” she wrote.

“The Kendall + Kylie brand Instagram feed has about as much diversity as a Revolve influencer trip. Not to mention the fact that the sisters aren't seen associating with any plus-size people and neither of them has promoted the launch on their personal social channels," she added.

Meanwhile, fat activist Jude Valentin wrote that the announcement felt like "a stab in the back."

“Between fit teas, lollipops, sweatbands, waist trainers and more, the Jenner/Kardashian clan has created a brand out of looking ‘snatched,’ and by snatched, I mean thin."

What Ashley Stewart Has To Say

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Ashley Stewart's chairman and CEO, James Rhee offered a statement.

“Ashley Stewart’s core mission has always been to advocate for women, which includes providing her with equal access to the fashion styles they love, so we’re proud to be the brand to launch Kendall + Kylie’s first ever inclusivity-sized collection to the Ashley Stewart family and our ever-expanding community base,” he said.

Of course, fans are likely debating the concept of Kendall + Kylie's new range in the context of how the sisters look themselves, although fans would likely argue that this, in itself, incurs a level of body scrutiny.

Are The Kardashian-Jenners Body Positive?

This one would likely generate a giant "yes" without super-slim Kendall in the picture. Alongside Kim, Khloe, and Kourtney Kardashian, Kylie flies the flag for curves. The Kylie Cosmetics founder is known for flaunting her hourglass figure in a body-positive way, however sister Kendall is the family's black sheep when it comes to shape. She also works in an industry notorious for promoting thinness.

Kendall's ultra-lithe, leggy, and small-boned frame is perfect for her supermodel career, but the Adidas spokesperson's proportions do buck the family trend. Kendall is, however, a known food lover, with many of the star's fans happily settled on the idea that Kendall is naturally slim.

The Million-Dollar Question: Will It Sell?

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Only time will tell. That said, given how well KarJenner business ventures seem to be going these days, chances are the famous duo will net themselves healthy profits.

Kylie Jenner is now the world's youngest billionaire thanks to her best-selling makeup line. She's also $600 million richer thanks to her recent 51% sale of the brand. Also laughing all the way to the bank are sister Kim with her KKW Beauty brand and Khloe and her Good American line.

The siblings are no strangers to a little negativity. Hopefully for Kendall and Kylie, positive reception to the launch will manifest via sales.

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