Justin Bieber Starting Cannabis Line Inspired By His 'Peaches' Single

Justin Bieber has had one of the biggest records of 2021, with his chart-topping "Peaches," featuring Daniel Caesar and Giveon. It was released back in the spring and immediately debuted at number one, on the Billboard Hot 100 chart. It's also been a "song of the summer" contender as well. Now, with the massive success that Bieber has been experiencing with Peaches, he is now exploring more business endeavors, with the Peaches name.

Bieber is now getting into the cannabis industry, as he is partnering with Palms, which is a Los Angeles-based company, to start his own pre-rolled joints. Bieber's line of cannabis will be called Peaches. Palms already sells pre-roll joints, which retail at $32. It's expected that Peaches could hit the market at a higher price, due to Bieber's name being attached to the product. Palms currently has locations in California and Nevada.

According to Bloomberg, sales from Peaches will help various organizations. These include Veterans Walk and Talk, which is a veteran group that advocates for medicinal cannabis and psychedelic use, Last Prisoners Project, a nonprofit organization that focuses on helping incarcerated who were arrested because of owning marijuana, and the Eaze Momentum Accelerator, which assists underrepresented groups, who work in the cannabis industry.

"I'm a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatize it — especially for the many people who find it helpful for their mental health," said Bieber in a statement to Bloomberg.

The "Peaches" single is currently 2x platinum in the US, as it went on to appear on Bieber's sixth studio album, "Justice," in March. That project went on to become Bieber's sixth straight number one album, as well. The album contained 22 tracks in total, including the deluxe edition, as appearances included Khalid, the Kid Laroi, Chance The Rapper, Lil Uzi Vert, Quavo, DaBaby, and more.

Last month, there was also speculation that Justin and his wife, Hailey, could be expecting their first child. This is after Justin was seen rubbing Hailey's stomach, while the two attended the 2021 Met Gala, in New York City. This had the internet in a huge frenzy, as expected, but those rumors were quickly debunked.

According to sources close to TMZ, Bieber simply had an "innocent pose" with Hailey. Bieber also accidentally started pregnancy rumors in July, when he posted a photo to his Instagram account, of him and Hailey, with the caption "Mom and dad." Hailey went on to clarify that Bieber actually meant that they are a mom and dad to a dog.

The two have been legally married since 2018, and went on to have their actual wedding, in South Carolina, in 2018. For now, it looks like the two are simply trying to build an empire, which includes the Peaches cannabis line, and their own other endeavors.